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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

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Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Apple

Apple Is Reportedly Asking Suppliers to Shift at Least 15% of Output from China

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Debby Wu
Debby Wu
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Bloomberg
Bloomberg
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By
Debby Wu
Debby Wu
and
Bloomberg
Bloomberg
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June 19, 2019, 6:09 AM ET
Buyers seen using ipad products at an American multinational
HONG KONG, CHINA - 2019/05/13: Buyers seen using ipad products at an American multinational technology company Apple store in Hong Kong. (Photo by Budrul Chukrut/SOPA Images/LightRocket via Getty Images)SOPA Images LightRocket via Getty Images
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Apple Inc. has asked its largest suppliers to consider the feasibility of shifting 15% to 30% of its output from China to Southeast Asia in a dramatic shake-up of its production chain, the Nikkei reported.

The U.S. tech giant asked “major suppliers” to evaluate the cost of such a migration, the newspaper cited multiple sources as saying. Those included iPhone assemblers Foxconn Technology Group, Pegatron Corp. and Wistron Corp., MacBook maker Quanta Computer Inc., iPad maker Compal Electronics Inc. and AirPods makers Inventec Corp., Luxshare-ICT and GoerTek Inc., Nikkei cited them as saying.

China is a crucial cog in Apple’s business, the origin of most of its iPhones and iPads as well as its largest international market. But President Donald Trump has threatened Beijing with new tariffs on about $300 billion worth of Chinese goods, an act that would escalate tensions while levying a punitive tax on Apple’s most profitable product.

The company however has a backup plan if the U.S.-China trade war gets out of hand: Primary manufacturing partner Hon Hai Precision Industry Co. has said it has enough capacity to make all U.S.-bound iPhones outside of China if necessary, Bloomberg News reported last week. The Taiwanese contract manufacturer now makes most of the smartphones in the Chinese mainland and is the country’s largest private employer.

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