• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNvidia

Nvidia, Sony, and Others Promise a New Era of Cloud Gaming. Here’s What Their Services Are Like

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
August 30, 2018, 7:00 AM ET

For years, video game makers have tried to develop ways to stream their shooters and adventure games so that players wouldn’t need powerful computers or the latest console to see realistic looking blood splatter on their screens.

Players could avoid spending big money on new, expensive equipment while game makers would be able to reach more people.

The problem, however, is that the technology for streaming high-end video games has fallen short. Latency, those infuriating delays people sometimes experience when watching Hulu, for example, is a constant problem that could get a player’s character killed in a game like Doom.

Companies have tried to make a business in cloud gaming in the past, but their efforts so far have been futile. For instance, Silicon Valley game streaming startup OnLive, which Sony bought for an undisclosed price in 2015, ended up shuttering as it faced numerous managerial and technological challenges.

However, the rise of cloud computing services offered from companies like Amazon (AMZN) and Google (GOOG) has shown that technology has advanced enough to where businesses like Snapchat’s video messaging services can run entirely on someone else’s data center gear without many problems. Additionally, companies like Netflix (NFLX) have grown large enough to convince others that it may be possible to create a sustainable business model around streaming media services.

For this reason, companies like Nvidia, Sony, and others are once again trying to make “cloud gaming” a reality. Still, as Fortune recently reported, some video game publishers like Take-Two Interactive and Nintendo worry that the technology isn’t good enough to deliver smooth and reliable games.

Fortune tested some of the newest cloud gaming services to see how the technology has improved. Several of these services are still experimenting with pricing, and some of the basic user designs can be confusing compared to more battle-tested video streaming services like Netflix.

Here’s a rundown of some of those gaming services and how they compare when tested briefly using a standard home Internet connection and a barebones Lenovo Thinkpad work laptop with no graphics processing unit, or GPU.

Sony PlayStation Now

Think of Sony’s PlayStation Now streaming service as an online arcade that includes some of the company’s exclusive video game titles that originally debuted on its various PlayStation gaming consoles over the years.

For $19.99 a month (or $100 annually), players can access a library of games, several of which date back to Sony’s PlayStation 2 console, which debuted in 2000. People can play the titles on PlayStation 4 gaming consoles or a personal computer that runs on Windows 10.

Using a Sony Duel Shock controller, the same that’s necessary for Sony’s conventional gaming consoles, is required.

Warning: Players should expect a short delay when they first click to play a certain video game title, as servers prep the game before streaming kicks in. But after that, older games like Mortal Kombat (from 2011) ran smoothly and were responsive to the controller’s actions.

Nvidia GeForce NOW

Nvidia’s GeForce NOW service is currently free to use because the company is still testing the service. When it first announced the service in 2017, the company was considering charging $25 to stream 20 hours of game playtime, which some people felt was too expensive.

Unlike Sony’s streaming service, people must own the video games they want to play. The benefit of using Nvidia’s service, however, is that people can run their existing games using more powerful computers loaded with the company’s GPUs that are hosted in Nvidia’s data centers and stream to people’s Windows or Apple PCs.

Players will need to link their existing Steam, Blizzard, or Ubisoft accounts that contain their purchased video games in order to play those games using Nvidia’s service.

There were some minor hiccups when waiting for certain scenes to load when trying out the first-person shooter Dishonored, but once the actual gameplay commenced, we were able to run around and blast computer opponents without much trouble.

Blade Shadow

The Shadow cloud gaming service by the French startup Blade is currently only available on certain areas of the East and West coasts of the U.S. and in France. The company said it plans to cover all states on both U.S. coasts sometime in fall plus Germany in early September. The service, which accesses computers in the company’s data centers that contain Nvidia’s graphics chips that ensure that the games can be played with the best visuals, costs $34.95 monthly.

Get Data Sheet, Fortune’s technology newsletter.

Unlike Sony or Nvidia, people can use the cloud gaming service for other tasks besides gaming, like video editing, because they can access an entire PC remotely and install their own software onto it as if they owned the physical machine it. Like Nvidia’s service, people will have to own the games they want to play using the service.

The first-person action adventure game BioShock Infinite ran surprisingly well with the resolution cranked to the highest setting. Still, those visuals would likely look better if our test laptop was able to display high-resolution graphics, like a 4K television would.

Parsec

The Parsec cloud gaming service is similar in some ways to Shadow in that the basic premise is that people are able to rent access to a more powerful computer via the PCs they own. Whereas Shadow has built its own data center infrastructure, however, Parsec operates on Amazon Web Services. Like Shadow, Parsec Nvidia’s GPUs to deliver compelling graphics albeit those GPUs are offered via AWS.

People can configure the type of gaming machine they want to run using the Parsec interface, and the company’s pricing varies based on the computer’s specifications, region, and how many people are using the service at a given time. The company estimates on a support page that for one configuration, the “Total cost of two months of gaming for about 32 hours in the cloud will be $76.78.”

It should be noted that unlike Sony and Nvidia, it’s more difficult getting Shadow and Parsec to run on a laptop, with the process involving a number of steps. That shouldn’t come as a surprise, however, as these are much smaller companies that appear to be still working out the basic user interface of their products.

Update: Aug. 30, 1:50 PM PST

Added additional detail on Blade Shadow’s coverage area.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechMedia
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
1 hour ago
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIChips
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
2 hours ago
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
AIData centers
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
By Marc Levy and The Associated PressMay 2, 2026
2 hours ago
Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
AIchief executive officer (CEO)
Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
By Jason MaMay 2, 2026
7 hours ago
Photo of several people working on a presentation together
AICareers
Big Tech is shelling out up to $1 million for new hires who will never have to write a line of code
By Sydney LakeMay 2, 2026
9 hours ago
dario
CommentaryAnthropic
Anthropic’s most powerful AI model just exposed a crisis in corporate governance. Here’s the framework every CEO needs.
By Jeffrey Sonnenfeld, Stephen Henriques, Dan Kent and Holden LeeMay 2, 2026
12 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
1 day ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
1 day ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
2 days ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
9 hours ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.