• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailAutomation

The Checkout-Less Store War Is On: Microsoft Is Reportedly Working on an Amazon Go Rival

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
June 14, 2018, 7:28 AM ET

Amazon opened a cashier-free, automated grocery store early this year in Seattle, and it’s got more planned for Chicago and San Francisco. But Amazon (AMZN) is not alone in developing such technology.

Microsoft (MSFT) is also developing automated store technologies, according to a Thursday Reuters piece. What’s more, the software giant has apparently been talking to Walmart (WMT) and other international retailers about implementing them.

The reported move—Microsoft has not yet responded to a request for comment—puts Microsoft in competition with Amazon yet again. The two Washington state-based companies are already rivals in the cloud technology space.

What’s not clear is the method that Microsoft’s new system entails. Amazon’s version involves people scanning their smartphones when they enter a Go store; sensors can tell what they remove from shelves, and their accounts are automatically debited as they exit.

Microsoft apparently has 10-15 people working on retail store technologies, under the auspices of its Business AI team. One of these people is a computer vision expert who used to work for the Amazon Go team, Reuters reported.

Microsoft’s known retail tech efforts have so far been more about helping retailers handle customer data, organize communications across their businesses and optimize inventory, using Microsoft’s cloud and “big data” tools.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Retail

millennial
CommentaryConsumer Spending
Meet the 2025 holiday white whale: the millennial dad spending $500+ per kid
By Phillip GoerickeDecember 12, 2025
1 day ago
McDonald
RetailRetail
Lululemon CEO Calvin McDonald to step down as quarterly profit dips 13%
By Anne D'Innocenzio and The Associated PressDecember 12, 2025
1 day ago
Sarandos
CommentaryAntitrust
Netflix, Warner, Paramount and antitrust: Entertainment megadeal’s outcome must follow the evidence, not politics or fear of integration
By Satya MararDecember 12, 2025
1 day ago
InvestingMarkets
Retail investors drive stocks to a pre-Christmas all-time high—and Wall Street sees a moment to sell
By Jim EdwardsDecember 12, 2025
1 day ago
Five panelists seated; two women and five men.
AIBrainstorm AI
The race to deploy an AI workforce faces one important trust gap: What happens when an agent goes rogue?
By Amanda GerutDecember 11, 2025
2 days ago
Oreo
RetailFood and drink
Zero-sugar Oreos headed to America for first time
By Dee-Ann Durbin and The Associated PressDecember 11, 2025
2 days ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
24 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
20 hours ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
18 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.