Speaking at the D8 Conference in 2010, Jobs was asked about privacy and how companies should responsibly handle user data. In response, he said that Apple had what some at the time might have believed to be an “old-fashioned” view on privacy. But it’s one that he said, is important to the company he co-founded.
“Privacy means people know what they’re signing up for, in plain English, and repeatedly,” Jobs said. “Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data.”
Get Data Sheet, Fortune’s technology newsletter
Jobs cited his company’s own iOS operating system running on the iPhone. When apps tried to use location data, Apple would first get permission from the user. If the user said no, the operating system would block an app’s ability to collect information. The Apple co-founder went on to say that Apple had blocked a variety of apps that tried to collect customer data.
Although the comments are old, they’ve become even more relevant in light of the recent Cambridge Analytica scandal that paved the way for the political consulting firm to obtain a treasure trove of data on Facebook users and employ that information for its clients’ gain. The scandal has shone a bright light on Facebook and its responsibility to users to keep their data private and inaccessible to third-parties without their consent.
Zuckerberg last week acknowledged that Facebook had committed a “breach of trust” with users and said that his company would “need to fix that.” He outlined a plan to investigate apps that had access to Facebook user data and promised to ban app developers that didn’t agree to a far-reaching audit of what they have.
Still, the apology did little to quell unrest and now companies and users, including Elon Musk and Playboy, are boycotting the world’s largest social network in support of user privacy.
Jobs, whose comments were resurfaced by IJR, didn’t mention Zuckerberg or Facebook by name during the D8 Conference. But Zuckerberg was in attendance, as noted in the beginning of the video. And judging by the latest problems at the company he co-founded, taking at least some of the ideas Jobs pitched during his talk might have done Facebook some good—and alleviated some of the pain it’s experiencing now.