• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retail

Lululemon and Under Armour Are in a Legal Battle Over…a Bra Strap

By
Laura Entis
Laura Entis
By
Laura Entis
Laura Entis
July 11, 2017, 9:10 AM ET

Another day, another legal battle.

Ok, this one is slightly unusual. On Friday, Lululemon filed a legal complaint against rival Under Armour for design patent infringement, according to Fashion Network.

The design patent in question? A bra strap, specifically a bra strap consisting of four criss-crossed panels of fabric.

“An ordinary observer will perceive the overall appearance of the designs of the infringing products to be substantially the same as the overall appearance of the designs of the patent-in-suit,” the claim reads.

This isn’t the first time Lululemon, which has collected more than 50 design patents to date, has gone after a rival for patent infringement. In 2012, the Vancouver-based athleisure company brought a patent suit against Calvin Klein for violating one of its yoga pants designs (the companies reached a confidential settlement).

About the Author
By Laura Entis
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.