The New York Times reported Saturday that O'Reilly and 21st Century Fox, the parent company for Fox News, had paid a combined $13 million to five women to keep them from pursuing litigation or speaking out publicly about accusations against him. In the wake of the report, Mercedes-Benz announced it would reassign advertisements that had been scheduled to air during O'Reilly's show. Other companies have quickly followed suit.
The growing list of defectors could hurt revenue for the show, which generated over $446 million in advertising revenue between 2014 and 2016, according to The Times.
"We value our partners and are working with them to address their current concerns about the O’Reilly Factor," Paul Rittenberg, executive vice president of advertising sales for Fox News, said in a statement. " At this time, the ad buys of those clients have been re-expressed into other [Fox News Channel] programs." 21st Century Fox also told The Times that O'Reilly "denies the merits of these claims."
These are the companies that have said they are pulling ads from the show so far:
"We had advertising running on The O’Reilly Factor (we run on most major cable news shows) and it has been reassigned in the midst of this controversy," a spokesperson said in a statement. "While it's hard to tell what the facts are, the allegations are disturbing. Given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now."
"Hyundai currently has no advertising running on The O’Reilly Factor," a company spokesperson said in a statement. "We had upcoming advertising spots on the show but are reallocating them due to the recent and disturbing allegations. As a company we seek to partner with companies and programming that share our values of inclusion and diversity. We will continue to monitor and evaluate the situation as we plan future advertising decision."
BMW of North America
"In light of the recent New York Times investigation, BMW of North America has suspended its advertising with 'The O’Reilly Factor,'" a BMW spokesperson said in an email.
"Based on the recent allegations and our strong commitment to inclusion, respect and tolerance in the workplace, we have decided to pull Constant Contacts ads from The O’Reilly Factor," Lark-Marie Anton, a spokesperson for Constant Contact, said in a statement. She said it's possible the company's ads will still run Tuesday night because the cancellation might take 24 hours to take effect.
Ainsworth Pet Nutrition
A spokesperson for the company said it removed its ads from the show, citing "recent disturbing allegations."
"Inclusivity and support for women are important Allstate values," a company spokesperson said in a statement. "We are concerned about the issues surrounding the program and we have suspended our advertising."
Esurance, which is owned by Allstate but handles advertising independently, also suspended ads on The O'Reilly Factor, a company spokesperson confirmed.
"In light of the recent controversies surrounding Bill O’Reilly, Esurance is suspending its advertising during 'The O’Reilly Factor,'" she said in a statement. "At Esurance, inclusion and support for women extends across all aspects of our business — from our associates to our customers to our partners. And we want to partner with organizations and programming that share those same values."
Aaron Sanandres, the clothing company's CEO, confirmed in an email that the company had pulled ads from the show.
"As a company in which more than 2/3rd of our employees are women, we take sexual harassment claims very seriously," he said. "Moreover, it is important our corporate partners reflect the same principals [sic] of inclusivity and equality upon which we have built our brand. In light of the disturbing allegations, this morning we instructed our media buyer to reallocate our ad dollars to other shows effective immediately. We will continue to closely monitor the situation but believe this is the right decision at this time."
“We are continually reviewing our advertising to ensure it is conducted in a responsible manner aligned with our values," a company spokesperson said. "We have temporarily put a hold on spots running on The O'Reilly Factor while we assess this situation."
Sanofi Consumer Healthcare
The controversy around The O’Reilly Factor program and allegations made against Bill O’Reilly are matters that we take seriously and will continue to monitor. We do not endorse the behavior or opinions of program hosts or the content," a spokesperson said in a statement. " We have reallocated our current advertising originally scheduled during this program. We will continue to monitor and evaluate the situation as we plan future advertising decisions."
T. Rowe Price
"We regularly evaluate our media buys to ensure alignment with our corporate values, and in light of the recent allegations we have decided to pull our upcoming ads from The O'Reilly Factor," the company said in a statement.
"Mitsubishi Motors takes these allegations very seriously and we have decided that we will pull our advertising at the present time," a company spokesperson said in an email. "We will continue to monitor this situation as we assess our long-term strategy."
"We do not have any future ad buys planned for the show at this time," a company spokesperson told CNN. "We condemn all forms of harassment and are closely assessing the situation. We have advertised on the show in the past and in light of the reports have moved our spots to other programming while we assess the situation."
“We take our duties as a responsible advertiser seriously and have been closely monitoring the situation involving The O’Reilly Factor. In response, we have asked our media-buying partners to move all Lexus ad inventory out of the program," a company spokesperson said.
The Wonderful Company
"At The Wonderful Company, we are committed to a respectful and inclusive workplace environment and insist upon the same from our business partners," said a spokesperson for the company, which withdrew ads from the show. "We do not currently have or plan for ad inventory on this show."
"We were disappointed that our ad ran on O'Reilly as it wasn't part of our intentional media programming. We pulled future ads from the show," the real estate company said in a tweet Tuesday night.
"Bayer supports a safe, respectful and non-abusive environment for women and we have reached out to Fox to voice our concerns regarding this matter," the company said in a statement. "Based on the serious nature of these allegations, we have made the decision to suspend all advertising on the program in question. This suspension has been requested immediately and will be handled as expeditiously as possible. We have been informed, however, that programming changes may not become effective immediately."
"Orkin buys its advertising in broad dayparts on networks that reach our target audience. We do not buy specific shows, including the O’Reilly Factor. The O’Reilly Factor is in the daypart that we buy on Fox, and we have added that show to our “Do Not Buy” list in the wake of the current allegations," a spokesperson for the company said.
Jaguar Land Rover North America
A spokesperson confirmed that the company is " not allocating any currently committed Fox News ads to The O'Reilly Factor program."
Society for Human Resource Management
A spokesperson for the professional society confirmed it had pulled its ads from the show and declined to comment further at this time.
"Pending further assessment of recent developments, we have instructed our media buyer to direct our advertising to other programming," the company said in a statement, according to CNN.
"In light of the recent concerning allegations, we will not be advertising on this show and have asked for our ads to be removed," the company said, according to CNN.
"Equality and respect are core values for Ancestry, especially in the workplace. We will not support those whose actions conflict with those values. To be clear, we have pulled our ads from Bill O'Reilly," the company said in a Facebook post.
Old Dominion Freight Line
"In light of the recent allegations surrounding the Bill O’Reilly show, OD has decided to discontinue our commercials," the company said in a tweet Wednesday.
"LegalZoom has pulled all advertising from The O'Reilly Factor," the company said on Twitter.
"After review, we will no longer advertise during the Bill O'Reilly show in the future," Subaru said on Twitter, responding to critics and customers.
"As an organization, Jenny Craig condemns any and all forms of sexual harassment. As a matter of corporate policy, we do not publicly comment on our advertising strategy," a company spokesperson said in a statement. "We are constantly evaluating our media buys to maximize the efficiency of our corporate investment and effectively reach our target audience. However, we can confirm that we have suspended all ads on The O’Reilly Factor."
"BambooHR condemns workplace harassment, and in light of recent allegations, has canceled ads on The O'Reilly Factor," the company said on Twitter.
"Visionworks’ media buy was with Fox News, not with any show specifically. Once we learned about the allegations, we pulled our ads from the program," the company said in a statement. "Our media strategy is built around programming that aligns with our company’s, and our customer’s, core values. We continually review our advertising strategy and update on a quarterly basis, however when situations arise, we are able to work with our media partners to act swiftly to ensure our core values are embodied. After recent allegations on The O’Reilly Factor."
Eli Lilly and Company
A spokesperson confirmed that the pharmaceutical company had suspended its advertising on O'Reilly's show.
"Align Technology is redirecting its media buy for Invisalign spots and will not advertise on/around The O’Reilly Factor," said a spokesperson for Align Technology, which sells medical products, including Invisalign.
"We share your concern about recent allegations, and no longer advertise during The O'Reilly Factor as a result," the company said in a Tweet, responding to inquiries on social media about its relationship with the show.
A spokesperson for the insurance company said its ads had been pulled from O'Reilly's show, adding that the change might not take effect for a few days.
"We are already working on adjusting our advertising schedule and we appreciate your feedback," WeatherTech said on Twitter, responding to criticism of its ad-placement on The O'Reilly Factor.
"The Proudly Propane campaign is no longer advertising on The O’Reilly Factor, effective immediately," the company said in a Tweet.
Allstar Products Group
"It was a corporate decision for Allstar Products Group to pull the media," the company said in a statement.
"The ongoing controversy over The O’Reilly Factor is a distraction from our mission to help millions of consumers," CARFAX said in a statement.
"Thanks for all the tweets re @oreillyfactor," the company said in a Tweet. "We requested that our commercials won't run on the show. Sadly pre-booked spots may still air."
"We are in the process of removing our commercials from 'The O'Reilly Factor,"' the company said in a statement.
"After review, GoodRx will no longer advertise on The O’Reilly Factor. We are in the process of removing our ads," the company said in a Tweet.
"As of today, Pacific Life is no longer an advertiser on the O'Reilly Factor," the company said in a statement.
Southern New Hampshire University
"In light of recent allegations, SNHU has pulled all advertising from The O'Reilly Factor," the school said in a statement. "As a University, we value diversity, inclusion, and respect for all, and we take every measure to ensure our advertising is consistent with our core values."
"We were disappointed that our ad ran on O'Reilly as it wasn't part of our intentional media programming," the company said in a Tweet. "We pulled future ads from the show.
"We've received some questions about our advertising presence on the O'Reilly Factor," the company said in a statement. "We are removing the show from our advertising plans."