• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceConsumer Confidence

The Consumer Confidence Gap Between Democrats and Republicans Has Never Been Wider

By
Matthew Heimer
Matthew Heimer
and
Annalyn Kurtz
Down Arrow Button Icon
February 24, 2017, 2:57 PM ET
Holiday Shoppers Look For Bargains On Black Friday
NEW YORK, NY - NOVEMBER 25: People ride an escalator inside an H&M retail store during Black Friday events on November 25, 2016 in New York City. The day after Thanksgiving, called Black Friday, is typically the biggest shopping day of the year in the United States. (Photo by Eduardo Munoz Alvarez/Getty Images)Eduardo Munoz Alvarez — Getty Images

When it comes to confidence in the U.S. economy, the partisan divide is the widest ever on record. Democrats are expecting an outright recession, whereas Republicans are expecting the exact opposite–and getting ready to let the boom times roll.

But ask those same people about their personal plans for spending over the next few months, and they’re less likely to respond in an ideological way. Instead, they answer the question based mainly on data from their day-to-day lives, like prices, interest rates and changes in their income.

The latest figures released by the University of Michigan Surveys of Consumers on Friday show sentiment among Republicans was 120.1, in line with expectations for robust economic growth, whereas it was only 55.5 for Democrats – a number predicting recession. The gap between the two is the widest on record, since the study started in 1945, according to Richard Curtin, who compiles the survey.

Interestingly, there was only one question on the entire survey where Democrats scored more optimistically than Republicans, Curtin told Fortune in an interview. Although Democrats predict a recession when they’re asked about the economy as a whole, they view their current personal finances more favorably than their Republican counterparts. They were more likely to cite stock market gains and income gains as reasons for optimism about their own household finances.

This partisan breakdown within the consumer sentiment indicators is important to remember, given that soaring confidence indexes have helped drive the stock market to record highs recently. It raises questions about the validity of consumer sentiment metrics at a time when, perhaps, Americans are becoming more entrenched in their ideological echo chambers. In its “Blue Feed, Red Feed” experiment last year, the Wall Street Journal expertly highlighted how the news we see on our Facebook feeds varies dramatically based on our political ideologies.

For more on how consumers are perceiving the new president’s economic agenda, watch this video:

 

As Americans become more divided in the types of news and opinion content they consume, it’s possible the consumer confidence metrics will become more volatile. Researchers at Washington University in St. Louis hypothesized last year that perceptions of the national economy are often shaped by the types of opinion leaders and media Americans consume, whereas partisanship has a lesser impact on their perception of their household’s economic conditions.

Curtin said that although the current gap is unprecedented, he expects it to narrow. “This is a unique situation that reflects the presidential election and its result, and I expect it to fade over time,” he said.

For now, mind the gap in the various consumer confidence metrics.

About the Authors
Matthew Heimer
By Matthew HeimerExecutive Editor, Features
Instagram iconTwitter icon

Matt Heimer oversees Fortune's longform storytelling in digital and print and is the editorial coordinator of Fortune magazine. He is also a co-chair of the Fortune Global Forum and the lead editor of Fortune's annual Change the World list.

See full bioRight Arrow Button Icon
By Annalyn Kurtz
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

NewslettersCFO Daily
How AI is redefining finance leadership: ‘There has never been a more exciting time to be a CFO’
By Sheryl EstradaDecember 24, 2025
39 minutes ago
Powerball
LawPowerball
How about $1.7 billion in your stocking for Christmas? Powerball’s 46 straight draws with no winner bring Yuletide greetings
By Olivia Diaz and The Associated PressDecember 24, 2025
1 hour ago
student
Personal Financestudent loans and debt
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
1 hour ago
Trump speaks in front of a podium, with Marco Rubio behind him
RetailHolidays
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed?
By Dave SmithDecember 24, 2025
2 hours ago
NewslettersTerm Sheet
The AI startups founders and VCs say could be acquisition targets in 2026
By Allie GarfinkleDecember 24, 2025
3 hours ago
President Donald Trump walks to the South Portico along the South Lawn at the White House on December 13, 2025 in Washington, DC
EconomyWall Street
‘Precarious’ is Wall Street’s defining word for 2026
By Eleanor PringleDecember 24, 2025
4 hours ago

Most Popular

placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
2 days ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
2 days ago
placeholder alt text
Success
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, new research reveals
By Orianna Rosa RoyleDecember 23, 2025
20 hours ago
placeholder alt text
Success
'When we got out of college, we had a job waiting for us': 80-year-old boomer says her generation left behind a different economy for her grandkids
By Mike Schneider and The Associated PressDecember 23, 2025
23 hours ago
placeholder alt text
Personal Finance
Financial experts warn future winner of the $1.7 billion Powerball: Don't make these common money mistakes
By Ashley LutzDecember 23, 2025
19 hours ago
placeholder alt text
Success
OpenAI's CEO Sam Altman says in 10 years' time college graduates will be working 'some completely new, exciting, super well-paid' job in space
By Preston ForeDecember 23, 2025
22 hours ago