• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
CommentaryLeadership

Why Women Should Challenge Men’s Ridiculous Ideas at Work

By
Daina Middleton
Daina Middleton
Down Arrow Button Icon
By
Daina Middleton
Daina Middleton
Down Arrow Button Icon
February 22, 2017, 10:33 AM ET
The Mary Tyler Moore Show
LOS ANGELES - SEPTEMBER 16: THE MARY TYLER MOORE SHOW episode: 'The Good-Time News'. Initial broadcast: September 16, 1972. (From left): Ed Asner (as Lou Grant) and Mary Tyler Moore (as Mary Richards). (Photo by CBS via Getty Images)CBS Photo Archive/CBS via Getty Images
Add Fortune on Google for similar content.

The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question, “How do you exude confidence at work when you’re feeling insecure?” is written by Daina Middleton, an executive leadership coach and author of Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within.

Having spent decades in tech, I have numerous memories of being the only woman in the room. To be taken seriously, I had to possess a lot of confidence and be certain of myself—particularly as I rose up the leadership chain. Being confident may sound simple, but actually it’s not. In The Confidence Code, Katty Kay and Claire Shipman found that women tend to focus more on developing competence instead.

I’ve coached many women who think this way: They come into our first meeting firm in the belief that if they just work harder and hone their expertise, they will automatically be recognized and rewarded for it. Of course, excellence is important and shouldn’t be overlooked. But the world often places a higher value on confidence. It’s not just what you know, but how good you are at standing firm in that knowledge.

For women, this can be a challenge. We’re not as good as men are at projecting certainty. We tend to downplay it, which makes matters worse. It’s not that we’re less knowledgeable, but downplaying certainty is a useful behavior in a relationship-focused communication style, built on establishing and maintaining intimacy. The problem is that it doesn’t make someone look confident. It also doesn’t address the behaviors you often see in the workplace, in which men tend to downplay their doubts and overstate their opinions.

It’s not that men intend to mislead others by not expressing their doubts. They may actually believe they are right. This approach comes in handy in an innately status-conscious world, but it has its own disadvantages. It can lead to a competition between conflicting and overinflated opinions, and an unfortunate habit of treating those who don’t understand the argument as if they are directly disagreeing.

In public, men state seemingly outrageous thoughts and ideas in order to test them out. As Deborah Tannen explains, they actually expect others to shoot these ridiculous notions down. But if no one does, they may continue to push to the point of unreasonableness.

If you’re the only woman in the room, it’s important to recognize when this is happening. A woman engineer at a tech company recently asked me what to do when a man hijacks a meeting with absurd ideas. Another woman we were with spoke up: “I tell them their idea is ridiculous, and to back it up with facts. Then I steer the conversation toward a more productive, inclusive outcome.”

 

If you find yourself in such a situation, but are feeling insecure, it can be difficult to act confidently. One way to find courage is to utilize confident body language. Leaning back in your chair and taking up space in the room display a sense of self-assuredness. Speaking with authority in a calm voice is another sign. I often help women develop a mental touchstone—something they can turn to in a moment of doubt. My own is thinking of riding a spooked horse: The same behaviors that calm a horse also convey confidence to a room filled with men. When I sense my confidence dip for a moment, I imagine settling down that horse.

Being confident is part of how we give ourselves power, another key to being taken seriously. As women, we often have an ambiguous relationship with the notion of being powerful. It may be that our skill at forming personal relationships makes us uncomfortable with moving out of a position of equality to assume one of power. But that’s what we need to do if we want to succeed in the business world.

The next time you’re in a room filled with men, don’t worry about having a fully formed idea before speaking. Just speak up—and with force. Having a passionate voice is more important than having no voice at all. Harness that passion confidently in your body language and speech. Take up space, embrace your confidence, keep calm, and lead.

About the Author
By Daina Middleton
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

k
Commentary250 Years of Innovation
Media leadership unity in defying Trump’s assault on Free speech: standing tall against historic comparisons
By Jeffrey Sonnenfeld, Jeff Bewkes, Kay Koplovitz, Tom Glocer and Marvin KalbJuly 4, 2026
3 hours ago
ds
CommentarySoftware
I argued with the father of open source for 2 years. Now the AI fight is the same — only bigger
By David SiegelJuly 3, 2026
1 day ago
ashok
Commentary250 Years of Innovation
The greatest startup in history: What we can learn from America’s founders at today’s AI frontier
By Ashok N. SrivastavaJuly 3, 2026
1 day ago
2
Commentary250 Years of Innovation
America’s secret weapon isn’t just innovation — It’s the freedom to fail
By Keith KrachJuly 3, 2026
1 day ago
rn
CommentaryCryptocurrency
Former Iran director at NSC: Crypto legislation is a ticket to sanctions evasion
By Richard NephewJuly 2, 2026
2 days ago
m
Commentary250 Years of Innovation
McKinsey chairs: Building a more resilient industrial base may require $2 trillion in investment
By Eric Kutcher and Shubham SinghalJuly 2, 2026
2 days ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
2 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
7 hours ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.