• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

Why You Should Have Bought Apple Yesterday

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
February 1, 2017, 3:52 PM ET

Apple’s shares are looking tempting again. But the iPhone maker’s stock may still be the market’s forbidden fruit.

Apple (AAPL), on Tuesday, coming off its first year of sales declines in 2016, reported stellar first quarter earnings for the first quarter of its fiscal new year.

Sales fell nearly 8% in the company’s fiscal 2016, which ended in September. But in the first quarter of its new year, Apple’s sales rose 3%, which was higher than expected, to $78.3 billion. Earnings came in at $3.36 per share, also higher than expected.

That sent Apple’s share price growing again. The stock is up nearly 17% over the past 3 months, including a 7% jump on Wednesday alone, following the earnings announcement. All that begs the question: Have you missed Apple’s latest harvest?

From its price-to-earnings ratio, it doesn’t look like it. Apple’s shares appear to be relatively cheap. As of noon on Wednesday, Apple’s stock traded at $128 with a P/E of 15.3, considerably lower than the S&P 500’s average P/E.

Let’s assume that investors are looking for about 10% annual returns (the analyst consensus over the next 12 months) on the stock. They also expect dividends. Apple has payed out 1.8% of its stock price in dividends over the past four quarters. Add those together and you have an expected return of nearly 12% a year. Doable for Tim Cook (Apple’s CEO) and co.? Maybe not.

Over the past year, Apple’s stock buybacks and dividends, combined, have returned nearly 7%, or $47.3 billion thanks to an accelerated capital returns program. By those calculations, Apple’s earnings would need to grow roughly 5% annually, making the company worth that much more a year, to achieve its 12% return for investors, assuming its P/E stays the same.

The problem: A consistent annual growth of 5% for Apple at this point is a pretty tall order, even if the company plans to unveil a new iPhone sometime this year that is widely expected sell spectacularly. Apple earned $45.7 billion last year. A 5% increase on top of that is nearly $2.3 billion, or over four times what Whole Foods earned in 2016. Each year, that 5% number gets bigger.

And that’s 5%. It might have to do better than that. The reason: Apple’s accelerated buyback program probably isn’t sustainable at its current level. Apple still has another $50 billion or so pledged for buybacks between now and March 2018. And with its often cited $246 billion in cash, the company could afford to continue that buyback program for at least four years. But continuing the buyback program for that long would also limit Apple’s ability to acquire another major growth driver to replace its flagging iPhone sales.

Should Apple end its buyback program as currently planned in March 2018, the company will have to post annual returns closer to 9.5% annually—a figure that seems even more unreachable.

 

Although sales of the smartphone picked up in the first quarter, the company has made clear that it no longer plans to rely on the maturing smartphone market for sales. After all, Apple is facing tough competition in major growth markets such as China, while its plans in India have yet to materialize.

And Apple signaled that it might have other plans for its cash pile. On Tuesday, Cook indicated Apple may be on the hunt for a massive media acquisition. In the past, Apple has reportedly considered buying up the now $74 billion Time Warner, or even $60.3 billion Netflix to be its next big growth driver.

But who knows?

Perhaps the biggest company in the world by market cap still has another innovative virtual reality headset or must-have automatic car to pull out of its hat. If not, its shares could be in the danger zone.

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
1 day ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
3 days ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
4 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
1 day ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
1 day ago
placeholder alt text
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisFebruary 2, 2026
1 day ago

Latest in Finance

broker
AIMarkets
Oracle defused ‘the key risk going into 2026,’ BofA argues, but the market isn’t buying it
By Nick Lichtenberg and Eva RoytburgFebruary 3, 2026
42 minutes ago
The Chase logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Chase CD rates 2026
By Joseph HostetlerFebruary 3, 2026
2 hours ago
The Citibank logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Citibank CD rates 2026
By Joseph HostetlerFebruary 3, 2026
2 hours ago
Protesters in coats and hats hold up signs protesting ICE
EconomyImmigration
‘Immigrants are subsidizing the U.S. government’: how the undocumented helped shrink the deficit by $14.5 trillion over 3 decades
By Sasha RogelbergFebruary 3, 2026
2 hours ago
The Capital One logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Capital One CD rates
By Joseph HostetlerFebruary 3, 2026
2 hours ago
Aerial image of the first offshore wind farm in the U.S., off the coast of Rhode Island.
EnergyRenewables
Trump hates the way wind farms look. Too bad, America’s court system says
By Tristan BoveFebruary 3, 2026
2 hours ago