• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & EntertainmentYouTube

This YouTube Star’s Company Made Over $8 Million Last Year

By
Reuters
Down Arrow Button Icon
By
Reuters
Down Arrow Button Icon
July 27, 2016, 11:55 AM ET
BRITAIN-SWEDEN-INTERNET-PEWDIEPIE
Swedish video game commentator Felix Kjellberg, aka PewDiePie poses with his new book, 'This book loves you' at an event in central London, on October 18, 2015. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)Photo by Ben Stansall — AFP/Getty Images

YouTube video star PewDiePie’s company made 70 million crowns ($8.1 million) profit in 2015, an annual report filed in Sweden showed, following controversy over payments for video game promotion.

PewDiePie, whose real name is Felix Kjellberg, is known for his humorous, raw commentary on video games. He has almost 50 million subscribers on YouTube, more than both Justin Bieber or Rihanna.

Time magazine named the 26-year-old Swede, who is based in Brighton, England, as one of the world’s 100 most influential people.

He was among those named by the U.S. Federal Trade Commission (FTC) this year as one receiving payments for posting positive videos and reviews of Warner Bros.’ (TWX) game “Middle East: Shadow of Mordor”.

 

Warner Bros settled with the FTC after it was accused of failing to adequately disclose thousands of dollars in payments. It agreed to disclose such payments in future.

Kjellberg, who was not charged with any wrongdoing by the FTC, defended himself and his actions. He noted that he had disclosed that the original video was sponsored, though in text on the YouTube website as opposed to in the video itself.

His company, Pewdie Productions AB reported a 12 percent rise in pre-tax profits for 2015 while revenue rose 18 percent to 75 million crowns ($8.6 million).

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Arts & Entertainment

Bongino
PoliticsFBI
‘I think he wants to go back to his show’: Dan Bongino retreats from FBI back to conspiracy podcasting
By Eric Tucker and The Associated PressDecember 17, 2025
8 hours ago
A statue of the Oscars statuette
Arts & EntertainmentYouTube
YouTube is giving the Oscars the lifeline it desperately needs
By Dave SmithDecember 17, 2025
9 hours ago
James Cameron holding a microphone, gesturing
SuccessWealth
James Cameron is now a billionaire. The boomer college dropout worked odd jobs like truck driving before making his big break with films like Avatar
By Preston ForeDecember 17, 2025
15 hours ago
Kushner
LawM&A
Kushner’s Affinity withdraws from Warner Bros. takeover battle
By Matthew Monks, Lucas Shaw, Michelle F. Davis and BloombergDecember 16, 2025
1 day ago
Photo of Reese Witherspoon
Arts & Entertainmentreese witherspoon
Reese Witherspoon says, ‘I don’t think my career would be possible’ in the age of AI and social media: ‘It’s a different world’
By Sydney LakeDecember 16, 2025
2 days ago
Jim Carrey almost returned a $20 million paycheck, with interest, for his hit role in How the Grinch Stole Christmas.
Arts & EntertainmentMovies
Jim Carrey nearly quit ‘Grinch’ and offered to return his $20 million paycheck. Then the founder of SEAL Team Six came to the rescue
By Nino PaoliDecember 16, 2025
2 days ago

Most Popular

placeholder alt text
Economy
America's $38 trillion national debt 'exacerbates generational imbalances' with Gen Z and millennials paying the price, warns think tank
By Eleanor PringleDecember 16, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
2 days ago
placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
14 hours ago
placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt Roomba maker iRobot says Elon Musk's vision of humanoid robot assistants is 'pure fantasy thinking'
By Marco Quiroz-GutierrezDecember 16, 2025
2 days ago
placeholder alt text
AI
IBM, AWS veteran says 90% of your employees are stuck in first gear with AI, just asking it to ‘write their mean email in a slightly more polite way’
By Marco Quiroz-GutierrezDecember 16, 2025
1 day ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
21 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.