• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of July 13, 2026

2

Summer camps remain a battleground over what it means to be American

3

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

1

Current price of oil as of July 13, 2026

2

Summer camps remain a battleground over what it means to be American

3

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
TechApple

Apple iPhone Sales Decline for the First Time Ever Amid Disappointing Earnings

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
April 26, 2016, 4:34 PM ET
Add Fortune on Google for similar content.

Apple on Tuesday reported quarterly results below Wall Street targets and forecast another disappointing quarter, while sales of iPhones, its most important product, declined for the first time.

Apple also said it was raising its capital return program by $50 billion through a $35 billion increase in its share buyback authorization and a 10% rise in the quarterly dividend.

Apple said it sold 51.2 million iPhones in its second fiscal quarter, down from 61.2 million in the same quarter a year ago but above analysts’ estimates of about 50 million devices.

Earnings of $1.90 per share fell short of the average analyst estimate of $2 per share, according to Thomson Reuters. Revenue of $50.56 billion missed expectations of $51.97 billion.

Get Data Sheet, Fortune’s technology newsletter

Shares of Apple fell 6% on heavy volume in after-hours trade, falling below $100 for the first time since February.

Apple was hard pressed to top sales from the year-ago quarter, which was boosted by the recent launch of a new generation of iPhones, Apple Chief Financial Officer Luca Maestri told Reuters in an interview. The phones featured larger screen sizes and sparked historic sales.

“The iPhone 6 is an anomaly, and so it creates a very difficult comparison for us,” he said.

Apple forecast third-quarter revenue of $41 billion to $43 billion, short of the Wall Street consensus of $47.3 billion.

While Apple executives had predicted iPhone sales would decline this quarter, they must reassure investors that the drop represents a momentary roadblock for the company, rather than a permanent shift for the product that fueled its meteoric rise.

After years of blockbuster sales, many investors fear that the iPhone has reached a point of saturation, spelling the end for Apple’s era of exponential growth.

The company has yet to present another device that can drive sales on that order, though last year it released the Apple Watch, its first new product without legendary co-founder Steve Jobs at the helm.

“Apple is going to be put in a position, in a defensive position of how they show growth, and this is an area that Apple has not had to do for the last few years,” said Patrick Moorhead, an analyst at Moor Insights & Strategy.

In March, Apple released the iPhone SE, a smaller, 4-inch-screen phone featuring much of the company’s latest technology. Although sales of the phone were not captured in the second quarter, the device is off to a strong start, particularly in emerging markets, Maestri said.

For more about Apple Watch, watch:

“The situation right now around the world is that we are supply-constrained,” he said. “The demand has been very, very strong.”

Although Apple’s revenue in Greater China fell 26% from the year-ago quarter, Maestri stressed that the company’s commitment to the market, its second largest, is unchanged.

“We continue to be extremely optimistic about the Chinese market, and we continue to make a lot of investment there,” he said.

Rather than buying the iPhone 6S and 6S Plus, many consumers are waiting for the release of the expected iPhone 7 later this year to upgrade their phones, according to analysts.

In reaction to Apple’s report, shares of its suppliers Skyworks Solutions, Qorvo, Broadcom, and NXP Semiconductors all fell 1% or more on Tuesday.

Apple had planned to release its quarterly results on Monday but delayed the event by a day due to the memorial service for Bill Campbell, a longtime Apple board member who mentored many prominent executives in Silicon Valley.

About the Author
By Reuters
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Topgolf CEO David McKillips
C-SuiteSports
Topgolf’s CEO thinks the sport’s next star could get their start at one of its driving ranges
By Catherina GioinoJuly 14, 2026
48 minutes ago
‘Those who condemn AI are themselves spitting upward’: SoftBank’s CEO estimates $5 trillion needed annually to meet AI demand
AISoftbank
‘Those who condemn AI are themselves spitting upward’: SoftBank’s CEO estimates $5 trillion needed annually to meet AI demand
By The Associated Press and Mayuko OnoJuly 14, 2026
53 minutes ago
Ramp’s billionaire CEO ignores résumés and Ivy League degrees—he’s more interested in engineers who built Minecraft servers as teens
SuccessHiring
Ramp’s billionaire CEO ignores résumés and Ivy League degrees—he’s more interested in engineers who built Minecraft servers as teens
By Sydney LakeJuly 14, 2026
3 hours ago
Goldman economist offers a reality check on AI adoption: it took 15 years for computers to really show up in the data
AIEconomics
Goldman economist offers a reality check on AI adoption: it took 15 years for computers to really show up in the data
By Nick LichtenbergJuly 14, 2026
3 hours ago
kh
PoliticsNew York
New York, a state without nearly any data centers, becomes first to ban their construction
By Anthony Izaguirre and The Associated PressJuly 14, 2026
3 hours ago
Jon Clifton sitting behind a blue background
Successthe future of work
Gallup CEO says colonizing Mars may be closer than fixing today’s ‘broken’ workplace—where disengagement levels are as high as 2020
By Preston ForeJuly 14, 2026
4 hours ago

Most Popular

Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
Summer camps remain a battleground over what it means to be American
North America
Summer camps remain a battleground over what it means to be American
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
24 hours ago
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
Current price of gold as of July 13, 2026
Personal Finance
Current price of gold as of July 13, 2026
By Danny BakstJuly 13, 2026
1 day ago
Exclusive: Corner Health raises $25 million to turn nurse practitioners into entrepreneurs
Newsletters
Exclusive: Corner Health raises $25 million to turn nurse practitioners into entrepreneurs
By Emma HinchliffeJuly 13, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.