• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechStartups & Venture

Former IBM Watson Exec Starts an AI Firm of His Own

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
March 15, 2016, 11:47 AM ET
CeBIT 2011
Visitors check out a slimmed down version of the IBM Watson supercomputer, a cognitive system with hospital applications.Photograph by Sean Gallup — Getty Images

Stephen Pratt, the former InfoSys exec who joined IBM and left nine months later, has surfaced as chief executive of Noodle.ai, an artificial intelligence startup with funding from TPG Growth.

Details on the web site are sparce but what’s there reflects Pratt’s background at both InfoSys (INFY), which provides IT consulting, outsourcing and business process management, and IBM (IBM), which is as it keeps telling us, is a “cognitive computing and cloud” company. At IBM Pratt headed up Watson Global Business Services, which aimed to speed up commercialization of Watson, IBM’s flagship cognitive computing (or artificial intelligence) technology.

Noodle.ai’s web site says it “combines the hard sciences of AI technologies and business process optimization with the arts of organizational change and design thinking—all optimized to help you succeed quickly and affordably.” The New York Times Dealbook has more.

Is IBM’s Transformation for Real?

Artificial intelligence is a hot button these days. Google (GOOG), Microsoft (MSFT), and the rest of the tech pantheon are pursuing top minds in this field and trying to make the technology applicable to every day life. The glory of AI is that computers learn by parsing lots of data and by performing tasks and are able to hone their performance on their own: They can “learn.”

For more on IBM’s AI acquisitions, watch:

So there’s been a gold rush into this field by legacy technology players as well as a rash of startups. But Pratt told Computerworld that Noodle’s deep bench of experienced execs sets it apart.

Most AI companies focus on algorithms and data sets, he said. But “in order to come up with really powerful AI algorithms, you have to have a deep understanding of the subject matter. Most AI firms don’t speak both languages,” he told the publication.

Noodle’s bench includes chief data science officer Matt Denesuk, who previously held that title at GE Digital (GE). Chief customer officer Raj Joshi founded InfoSys Consulting and had prior executive stints at MicroStrategy (MSTR) and Deloitte Consulting.

Sign up for Data Sheet, Fortune’s daily tech newsletter.

Noodle.ai has offices in San Francisco and Palo Alto, Calif. and Bangalore.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
2 days ago
placeholder alt text
Success
Despite running $75 billion automaker General Motors, CEO Mary Barra still responds to ‘every single letter’ she gets by hand
By Preston ForeJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
1 day ago
placeholder alt text
Economy
An unusual Fed ‘rate check’ triggered a free fall in the U.S. dollar and investors are fleeing into gold
By Jim EdwardsJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, January 26, 2026
By Joseph HostetlerJanuary 26, 2026
2 days ago
placeholder alt text
Success
As AI wipes out desk jobs, Citigroup CEO Jane Fraser says the company is training 175,000 employees to ‘reinvent themselves’ before their roles change forever
By Emma BurleighJanuary 27, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

hanrahan
CommentarySocial Media
How social media upended the 75-year-old playbook of big CPG
By Oisín HanrahanJanuary 28, 2026
30 minutes ago
linkedin
AICareers
LinkedIn knows your CV and degree are becoming irrelevant. It has a plan for that
By Nick LichtenbergJanuary 28, 2026
1 hour ago
Ashley St Clair in front of a yellow sign
AIX
Why Ashley St Clair, MAGA influencer and Elon Musk’s ex, is taking on his AI empire
By Beatrice NolanJanuary 28, 2026
3 hours ago
Startups & VentureVenture Capital
Exclusive: Snout, pet wellness plan startup, raises $110 million in debt and equity
By Allie GarfinkleJanuary 28, 2026
3 hours ago
Raquel Urtasun, founder and CEO of self-driving software company Waabi
Startups & VentureVenture Capital
Waabi raises up to $1 billion and partners with Uber to deploy 25,000 robotaxis as the race to dominate self-driving heats up
By Jeremy KahnJanuary 28, 2026
4 hours ago
EuropeSAP
SAP boss Christian Klein has seen the AI future. What you say will be more important than what you type 
By Kamal AhmedJanuary 28, 2026
4 hours ago