• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Techunity

Why Valve’s Partnership With Unity Is Important to Virtual Reality

By
John Gaudiosi
John Gaudiosi
Down Arrow Button Icon
By
John Gaudiosi
John Gaudiosi
Down Arrow Button Icon
February 11, 2016, 9:06 AM ET
5D Global Studio

At the inaugural Vision VR/AR Summit in Los Angeles on Wednesday, Valve co-founder and managing director Gabe Newell announced that SteamVR will support Unity Technologies’ Unity 5 game engine.

“We made many of our Vive demos using Unity, and continue to use it today in VR development,” Newell said via a recorded video message played during the opening keynote. “Through that process, and in working with VR developers, we found some opportunities to make Unity even more robust and powerful for us and really want to share those benefits with all VR content creators.”

Valve is giving away HTC Vive Pre developer kits to all 1,400 developers in attendance at the two-day conference. The HTC Vive, which will ship in April for consumers, is the first virtual reality device to support Valve’s SteamVR operating system.

The HTC Vive is the only room-scale virtual reality platform coming out. Unlike the Sony (SNE) or Facebook (FB) platforms, Valve and HTC (HTC) are designing virtual reality experiences that take place within a predefined physical space. This allows users to walk around and explore. The new HTC Vive Pre headset includes a camera that alerts users when real-world objects like walls or furniture are near.

Stevi Rex, analyst at Greenlight VR, says giving away these kits is important for developers to be able to create original games or expand existing experiences for the HTC Vive.

Unity Technologies serves over 4.5 million developers around the globe. According to Unity CEO John Riccitiello, the game engine technology is used in 95% of virtual reality experiences across platforms.

Palmer Luckey, founder of Oculus Rift, said during his keynote at the Vision VR/AR Summit that 90% of all Oculus games and virtual reality experiences are created using Unity technology. Facebook is launching the Oculus Rift Consumer Edition on March 24 for $600.

Clifton Dawson, founder of research firm Greenlight VR, says with Unity being around for over 10 years, the biggest advantage is its asset store, which can drastically cut down development time.

“With 47% of game developers using Unity, we expect to see a significant rise in the VR gaming and other content in the not-too distant future,” Dawson says.

Clive Downie, chief marketing officer at Unity Technologies, says Unity overall wants to democratize development and help developers have success across all platforms and operating systems.

“This continued relationship with Valve allows us to strengthen and empower developers’ creativity with Unity and unlock more power within SteamVR and the HTC Vive,” Downie says. “It’s similar to how we work with Oculus or Google with Cardboard or Sony with PlayStation VR or Microsoft with HoloLens.”

Clay Bavor, vice president of virtual reality at Google, and Richard Marks, director of the PlayStation Magic Lab at Sony Computer Entertainment, were featured keynote speakers at the conference.

Downie believes virtual reality and augmented reality are the next big changes in how the world is going to consume content in this massive new ecosystem that’s going to evolve over the next three to 10 years.

“This conference is a defining moment in the maturation of VR and AR,” Downie says. “It’s the best and the brightest coming together to share stories, learn from each other, and understand how we can work together to continue shaping what we know is going to be a revolution in how people interact.”

Get Data Sheet, Fortune’s technology newsletter.

Downie says these interactions in virtual reality will go far beyond gaming. Jeff Norris, mission operations innovation lead at the NASA Jet Propulsion Laboratory, was a featured keynote at the conference. His team has been using Unity technology to develop virtual reality and augmented reality tools for controlling the Mars Curiosity Rover, accelerating the activities of astronauts on the space station, and improving human-robot interaction.

“We’re seeing a lot of non-gaming content development,” Downie says, using as an example Alex McDowell, a professor at the University of Southern California School of Cinematic Arts and director of the World Building Media Lab and Institute.

“During his world building keynote he talked about using VR as a way to create new world experiences that can help us predict what the future is based on ecological, population, and economic challenges by simulating where these areas of the world are and helping with emergency response and aid,” Downie says.

For more on what NASA is doing with AR, watch:

Downie says Hollywood is also using Unity to create new types of stories. McDowell is involved in The Leviathan Project, which premiered at the Sundance Film Festival’s New Horizons program in January. Based on Scott Westerfield’s bestselling steampunk trilogy, Leviathan, the experience takes place in 1895 inside a scientific lab that’s been built into a massive flying whale. Users can fabricate their own creature in the demo, which spans both augmented reality and virtual reality and received funding from Intel (INTC).

Wevr also used Unity to develop theBlu: Encounter, which has been used to showcase the HTC Vive to media and consumers since the platform was announced. The experience was also part of Sundance last month.

“Film creators are utilizing Unity to bring stories to life,” Downie says. “Virtual reality increases the presence that you can have, placing users inside these stories.”

Downie sees the VR/AR Summit becoming an annual gathering for developers and creators across all different sectors.

About the Author
By John Gaudiosi
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

Photo of Sam Altman
AIHealth
OpenAI launches ChatGPT Health in a push to become a hub for personal health data
By Sharon GoldmanJanuary 7, 2026
21 hours ago
Future of WorkTech
The typical American plan to study for 22 years and work for 40 ‘is broken,’ VC CEO says. Thanks to AI, employees can’t coast after graduation anymore
By Marco Quiroz-GutierrezJanuary 7, 2026
21 hours ago
Woman interviews with hiring manager.
Future of WorkJobs
‘It feels challenging to break through’: Most recruiters say they can’t find talent while 80% of job seekers feel unprepared to find a job
By Jacqueline MunisJanuary 7, 2026
22 hours ago
NewslettersCIO Intelligence
Nestlé’s CIO says the value of the food giant’s AI investments goes well beyond efficiency
By John KellJanuary 7, 2026
22 hours ago
HealthChatGPT
OpenAI suggests ChatGPT play doctor as millions of Americans face spiking insurance costs: ‘In the U.S., ChatGPT has become an important ally’
By Tristan BoveJanuary 7, 2026
23 hours ago
Nvidia founder and CEO Jensen Huang
C-SuiteJensen Huang
Jensen Huang is ‘perfectly fine’ with a billionaire tax, shrugging off concerns that it might scatter Silicon Valley’s talent pool
By Eleanor PringleJanuary 7, 2026
1 day ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
2 days ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
2 days ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
2 days ago
placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
3 days ago
placeholder alt text
Success
MacKenzie Scott sends millions to nonprofit that supports anti-Israel and pro-Muslim groups, two of which are facing federal probes
By Sydney LakeJanuary 6, 2026
2 days ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
19 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.