• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
TechPointCloud

Microsoft Goes Deeper Into Artificial Intelligence With Latest Acquisition

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
February 2, 2016, 10:43 PM ET
Artificial intelligence, cyber brain, illustration
Artificial intelligence, cyber brain, illustrationPhotograph by Mehau Kulyk/SPL Getty Images/Science Photo Library RF
Add Fortune on Google for similar content.

Microsoft is buying SwiftKey in a bid to beef up its artificial intelligence push, according to a Financial Times report filed late Tuesday. A source close to the deal confirmed the basics to Fortune, but said the reported $250 million price is a tad high. The deal is expected to be announced Wednesday.

SwiftKey’s technology sifts through millions of typed-in keyboard combinations and collects that data in hopes of correctly guessing what you’re entering even before you finish typing. It’s like the autofill feature used by many software programs, but much, much smarter.

Microsoft had no comment.

Update: Here’s the official confirmation. Terms were not disclosed.

SwiftKey’s predictive search technology relies on software installed on Android and Apple—but not Windows—smartphones that log users’ keyboard activity to detect patterns about what users search for or want to know.

For more on artificial intelligence, check out the following Fortune video:

There’s an arms race going on in artificial intelligence, or cognitive computing, the goal of which is to enable computers to learn from their experiences in order to deliver better results. Microsoft (MSFT), Google (GOOG), Apple (AAPL), IBM (IBM), and Amazon (AMZN) Web Services, are all scrambling for an advantage by buying innovative startups and building their own technology.

Google, as the Times pointed out, bought DeepMind, another London-based AI company for about $400 million in early 2014. In October, Apple bought Perceptio, a startup specializing in image recognition for smartphones.

AI is already enabling computers to not only recognize people’ faces from digital images, but ascertain their age, and even their moods based on facial expressions. It also automates human language translation.

These are big, complex problems with lots of real-world uses.

Get Data Sheet, Fortune’s daily newsletter about the business of technology.

Swiftkey has built a trove of user-input queries and basically “scrapes” all the phrases entered on the public Internet to construct its data models, as Gigaom reported two years ago. It also parses the phrasing and language of individual users to better predict what the current user is about to ask.

The continuous interplay between what the user is typing now and its back-end model means it has a good shot of figuring out what you want, even before you’re done trying to express it. The more data it aggregates, the better its predictive results become.

More: The dark side of artificial intelligence.

No one’s saying much, but a reasonable person might assume that SwiftKey’s treasure trove of models and data would find a welcome home in Harry Shum’s Microsoft Technology and Research Group.

Per his blog post confirming the deal, Shum wrote that the buy aligns with Microsoft’s goal of bringing software and services to all platforms.

We’ll continue to develop SwiftKey’s market-leading keyboard apps for Android and iOS as well as explore scenarios for the integration of the core technology across the breadth of our product and services portfolio. Moreover, SwiftKey’s predictive technology aligns with Microsoft’s investments and ambition to develop intelligent systems that can work more on the user’s behalf and under their control.

This story was updated at 7:17 a.m ET. on February 3, with Microsoft’s confirmation of the deal and with Mr. Shum’s quote.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

nyse
InvestingMarkets
Microsoft’s $480 billion rally fuels a debate: financial nihilism or the true AI moat, finally coming into view?
By Nick LichtenbergJuly 30, 2026
3 hours ago
Man with glasses and a black collared shirt
Big TechMicrosoft
Microsoft’s stock has biggest one-day gain since 2008, adding $480 billion in market value as cloud business booms
By Amanda GerutJuly 30, 2026
4 hours ago
Visitor look at their phone next to an Open AI's logo during the Mobile World Congress (MWC), the telecom industry's biggest annual gathering, in Barcelona on February 26, 2024. The world's biggest mobile phone fair throws open its doors in Barcelona with the sector looking to artificial intelligence to try and reverse declining sales. (Photo by PAU BARRENA / AFP) (Photo by PAU BARRENA/AFP via Getty Images)
Startups & VentureOpenAI
‘I’m just stuck’: Meet the former OpenAI researcher sitting on $700K of equity that he says is overvalued
By Eva RoytburgJuly 30, 2026
5 hours ago
OpenAI CEO Sam Altman walking.
AIEye on AI
As the AI industry calls for help to “pace” AI development. Has OpenAI already hit pause on some development?
By Beatrice NolanJuly 30, 2026
6 hours ago
nyse
AIdisruption
Nearly a third of workers admit to sabotaging their company’s AI—and smaller paychecks may explain why
By Nick LichtenbergJuly 30, 2026
8 hours ago
‘I predict one day Amazon will fail’: Jeff Bezos once warned his company might only last 30 years. At 31, it’s the biggest company in the world
C-SuiteAmazon
‘I predict one day Amazon will fail’: Jeff Bezos once warned his company might only last 30 years. At 31, it’s the biggest company in the world
By Sarah GlodekJuly 30, 2026
8 hours ago

Most Popular

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
1 day ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
1 day ago
Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
Real Estate
Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
By Catherina GioinoJuly 30, 2026
17 hours ago
'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off
Retail
'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off
By Nick LichtenbergJuly 30, 2026
13 hours ago
Current price of oil as of July 30, 2026
Personal Finance
Current price of oil as of July 30, 2026
By Joseph HostetlerJuly 30, 2026
13 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
6 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.