• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

How Many iPhones Did Apple Sell Last Quarter?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 14, 2016, 9:14 AM ET
Courtesy of Apple

A funny thing happened on the way to the so-called “tough comp”—the challenge Apple was expected to face improving on the record set in the last three months of 2014 by runaway sales of the iPhone 6.

What happened? The goal post got moved.

After Tim Cook assured analysts in October that Apple was on track to beat that 74.5 million record, investor anxiety shifted to the March quarter, where last year’s post-Christmas sale of 61.2 million iPhones seemed even farther out of reach. (See Apple Analysts Knock the Stuffing Out of March iPhone Sales Estimates.)

SIGN UP: Get Data Sheet, Fortune’s daily newsletter about the business of technology.

But first things first. Apple (AAPL) will release those long-feared December quarter result in two weeks, and there is still the possibility of a surprise in either direction.

Among the 32 Apple analysts we’ve heard from so far—24 Wall Street professionals and eight veteran amateurs—all but four are taking Tim Cook at his word. The average unit sales estimate has fallen somewhat since we polled the group in October—to 76.5 million from 78 million—and expected year-over-year growth has shrunk accordingly (to 2.8% from 4.7%). But only four analysts polled think Apple is going to come up short of its 74.5 million record.

The pros, as usual, are more cautious than the amateurs. The low estimate of 72.7 million was submitted by Pacific Crest’s Andy Hargreaves; the high of 82.9 million came from independent Ovi Popescu.

Screen Shot 2016-01-14 at 10.20.02 AM

We’ll find out who was closest to the mark when Apple reports its earnings after the markets close Tuesday, Jan. 26.

Below: The individual analyst’s estimates—professionals in blue, independents in green. Where I had them, I included the old estimates they made last October.

iphone est

Thanks as always to Posts at Eventide’s Robert Paul Leitao for pulling together the Braeburn Group numbers.

WATCH: For more on Apple, check out the following Fortune video:

I’ll be monitoring Apple’s fiscal Q1 2016 earnings report and you can too. The conference call with analysts begins Tuesday Jan. 26, at 5 p.m. ET (2 p.m. PT) and will be webcast live here.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

kiara
AIstart-ups
Exclusive: Peter Thiel-backed industrial AI startup emerges from stealth in a16z ‘American Dynamism’ push
By Nick LichtenbergFebruary 9, 2026
2 hours ago
AIMeta
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
2 hours ago
Thasunda Brown Duckett, TIAA CEO, speaks onstage during a live taping of "Earn Your Leisure" at Martin Luther King Jr. International Chapel at Morehouse College on January 22, 2024 in Atlanta, Georgia.
FinanceFortune 500 Companies
Meet the 10 Black Fortune 500 CEOs leading companies with over $412 billion in combined revenues
By Cheyann HarrisFebruary 9, 2026
4 hours ago
ceo
CommentaryLeadership
The next 18 months of the agentic era will feel like a slow-motion stress test for CEOs. Most will make the same critical mistake
By Amy Eliza WongFebruary 9, 2026
6 hours ago
Side-by-side photos of OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei
AIOpenAI
OpenAI vs. Anthropic Super Bowl ad clash signals we’ve entered AI’s trash talk era—and the race to own AI agents is only getting hotter
By Sharon GoldmanFebruary 9, 2026
6 hours ago
A girl carrying a bag of tennis balls and a tennis racket gets into the backseat of a car.
North AmericaLyft
Lyft introduces feature to help get teenagers out of the house: ‘The problems of 2026 are social isolation and too much screen time’
By Sasha RogelbergFebruary 9, 2026
8 hours ago

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
21 hours ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Commentary
We studied 70 countries' economic data for the last 60 years and something big about market crashes changed 25 years ago
By Josh Ederington, Jenny Minier and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Personal Finance
Tom Brady is making 15 times more as a commentator than he did playing in the big game thanks to $375 million contract 
By Eva RoytburgFebruary 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.