• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipDonald Trump

We Went to Donald Trump’s Book Signing and It Was Insane

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
November 3, 2015, 1:33 PM ET
Donald Trump's "Crippled America" Book Press Conference
NEW YORK, NY - NOVEMBER 03: Donald Trump speaks during his "Crippled America" book press conference at Trump Tower on November 3, 2015 in New York City. (Photo by D Dipasupil/FilmMagic)Photograph by D Dipasupil — FilmMagic/Getty Images

“Donald’s the best!” yelled an adoring fan beside me as I pushed my way closer to Donald Trump at his book signing at Trump Tower in New York City on Tuesday. Trump was singing copies of his latest book, Crippled America: How to Make America Great Again, which was released today.

A Fortune contingent went to check out the event — along with hundreds of supporters, spectators and media who clamored together in the luxury building to catch a glimpse of The Donald. And, no, we didn’t get the Fortune copy signed, sadly.

“Look at the state of the world right now,” said Trump in a statement with an advance copy of his book. “It’s a terrible mess, and that’s putting it mildly.”

“It’s time to bring America back to its rightful owners—the American people,” he added.

The book features the media and real estate mogul, who continues to be near the top of the pack for the Republican nominee for President, scowling harshly on the cover. “Some readers may be wondering why the picture we used on the cover of this book is so angry and so mean looking,” he begins the 190-page tome, which is published by Simon & Schuster. “I had some beautiful pictures taken in which I had a big smile on my face.”

“But I decided it wasn’t appropriate,” he continues, “In this book we’re talking about Crippled America.” And that pretty much sets the tone.

Join me today, Nov 3rd, in #TrumpTowerNYC at noon. I'll be signing copies of my new book CRIPPLED AMERICA. Don't miss it!

— Donald J. Trump (@realDonaldTrump) November 3, 2015

In person, Trump looked just as dour as he took questions from media. But the energy of the place was addicting. The tension was palpable as people shoved to get a better angle to see the man who’s electrified the race for Commander-in-Chief. There were men in business suits, women clutching copies of the book, and even a few kids donning “Make America Great Again” hats.

How does @realDonaldTrump feel about Europeans? @FortuneMagazine pic.twitter.com/L2zsK0GQGr

— Kacy Burdette (@KacyBurdette) November 3, 2015

“Trump for President!” said one spectator to my right.

“Donald’s number one, baby!” screamed a third with what sounded like a thick New York accent.

And to those attending the book signing and for many other Americans, he is.

Because I had to ask @realDonaldTrump for hair advice. pic.twitter.com/YdVJpMFjUX

— Polina M. Pompliano (@polina_marinova) November 3, 2015

Donald Trump waves and walks to his book signing table to launch his new book 'Crippled America: How to Make America Great Again' at Trump Tower on November 3, 2015 in New York.
Donald Trump waves and walks to his book signing table to launch his new book ‘Crippled America: How to Make America Great Again’ at Trump Tower on November 3, 2015 in New York.Photograph by Kacy Burdette for Fortune

"Make America Great Again" hats for sale at Trump's book signing at the Trump Tower on November 3, 2015 in New York.
“Make America Great Again” hats for sale at Trump’s book signing at the Trump Tower on November 3, 2015 in New York.Photograph by Kacy Burdette for Fortune

Trump Tower crowded with people waiting to get their book signed.Photograph by Kacy Burdette for Fortune

About the Author
By Benjamin SnyderManaging Editor
LinkedIn iconTwitter icon

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

brian
CommentaryCulture
The real engine of innovation is trust
By Brian DoublesMarch 31, 2026
5 hours ago
A man points to a white board during a meeting
Workplace CultureOffice Culture
Liking corporate BS may be a sign you’re bad at decision-making, Cornell expert finds
By Jacqueline MunisMarch 31, 2026
6 hours ago
Mother and daughter using laptop at swimming pool area
SuccessColleges and Universities
More parents are done pushing college. 1 in 3 are now betting on trade school instead
By Sydney LakeMarch 31, 2026
6 hours ago
Business man shakes hand
SuccessCareers
As AI threatens to replace tech jobs, startups are desperate for top talent—and some firms are paying tech-savvy grads over $300,000
By Preston ForeMarch 31, 2026
9 hours ago
marc andreessen
AILayoffs
Marc Andreessen says AI layoffs are a farce: Companies are 75% overstaffed, and AI is the ‘silver bullet excuse’ to clean house
By Jake AngeloMarch 31, 2026
9 hours ago
Parent with Gen Z adult kid talking about money
SuccessPersonal Finance
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it’s putting them under strain
By Emma BurleighMarch 31, 2026
9 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
1 day ago
A CEO trying to reindustrialize America says blue-collar pay is headed for 'massive hyperinflation' and kids should skip college to become welders
Success
A CEO trying to reindustrialize America says blue-collar pay is headed for 'massive hyperinflation' and kids should skip college to become welders
By Fortune EditorsMarch 30, 2026
1 day ago
Current price of gold as of March 30, 2026
Personal Finance
Current price of gold as of March 30, 2026
By Fortune EditorsMarch 30, 2026
1 day ago
The federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers
Politics
The federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers
By Fortune EditorsMarch 31, 2026
18 hours ago
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
By Fortune EditorsMarch 31, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.