• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

The Apple guys at IBM are smiling. Here’s why. (Update with video)

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 27, 2015, 3:10 PM ET
IBM's Fletcher Previn at the JAMF Nation User Conference
IBM's Fletcher Previn at the JAMF Nation User ConferenceCourtesy of JAMF Software

[I’m reposting this piece from Oct. 16 to include the video that JAMF put up today on YouTube. Coincidentally, MacRumors reported today that IBM plans to provide employees free or discounted Apple Watches, depending on the terms of the empl0yee’s health plan. This is not a story about that.]

IBM began officially offering Macs to its 400,000 employees on June 1st, more than three decades after it joined forces with Microsoft to create the original IBM PC.

Until then, the conventional wisdom at Big Blue—and indeed at information technology departments around the world—was that Macs were more expensive, more challenging to support and would require retraining the help desk.

The conventional wisdom was wrong, reports Fletcher Previn, IBM VP of Workplace-as-a-Service and the man in charge of deploying the new machines.

Speaking before a enthusiastic crowd of more than 1,000 Apple-focused IT professionals at a JAMF Nation User Conference in Minneapolis Wednesday, Previn offered a four-month status report:

—IBM has already put 130,000 Macs and iOS devices in the hands of users as part of a partnership with Apple announced in 2014.

—New Macs are currently being deployed at IBM at the rate of 1,900 per week.

—The machines are supported by a total of 24 help desk staff members, which works out to one for every 5,375 employees. (Gartner recommends one support desk person for every 70 users.)

—Only 5% of Mac users at IBM require help desk support, compared with 40% of Windows PC users.

—98.7% of the Mac queries are resolved on the first call.

—PCs are cheaper, but Macs retain more value in the long run.

“Every Mac that we buy is making and saving IBM money,” Previn said.

The news was greeted by a chorus of “I told you so”s.

“When 5 > 40,” Phil Schiller, Apple’s senior vice president for marketing, gleefully tweeted.

“Shocking,” snarked MacDailyNews. “What a waste of productivity the Microsoft Windows Dark Ages of Personal Computing hath wrought.”

“I felt a great disturbance in the Force,” wrote blogger John Gruber on Daring Fireball. “As if millions of voices suddenly cried out, ‘We’ve been telling you this for 30 years!’”

Below: Previn’s talk, “Mac@IBM, Zero to 30,000 in 6 Months,” boiled down to 6-minutes. The full 40-minute video is available here.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

Subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

Bill Gates speaks onstage at the Bloomberg Philanthropies Global Forum 2025 at The Plaza Hotel on September 24, 2025 in New York City.
AIBill Gates
Bill Gates says AI could be used as a bioterrorism weapon akin to the COVID pandemic if it falls into the wrong hands
By Eleanor PringleJanuary 9, 2026
18 hours ago
shapiro
Big TechMedia
Netflix’s competition isn’t sleep anymore. Its battle against YouTube is like fighting an ‘infinite number of monkeys,’ top strategist says
By Nick LichtenbergJanuary 9, 2026
18 hours ago
Bill Gates pictured in New York, May 2025.
SuccessBill Gates
Read Bill Gates’s 2026 annual letter in full
By Eleanor PringleJanuary 9, 2026
18 hours ago
A screen displays the Grok logo while a person holds another phone in front.
AIX
Lawmakers and victims criticize the choice to limit Grok’s AI image generation to paid users as ‘insulting’ and ‘not effective’
By Beatrice NolanJanuary 9, 2026
20 hours ago
NewslettersTerm Sheet
Andreessen Horowitz’s shiny, new $15 billion reveals where the firm sees the biggest opportunities
By Allie GarfinkleJanuary 9, 2026
21 hours ago
Chinese and U.S. flags wave outside a technology company in Beijing, on April 17, 2025. (Photo: Pedro Pardo/AFP/Getty Images)
NewslettersFortune Tech
‘Salt Typhoon’ hackers accessed email of U.S. congressional committee staff
By Andrew NuscaJanuary 9, 2026
21 hours ago

Most Popular

placeholder alt text
North America
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
18 hours ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
2 days ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
2 days ago
placeholder alt text
Politics
White House says it's 'reviewing protocols' after Trump seemingly violated federal policy by disclosing jobs data early
By Eva RoytburgJanuary 9, 2026
13 hours ago
placeholder alt text
Crypto
Russia and Iran are increasingly turning to crypto—especially stablecoins—to avoid sanctions, report finds
By Carlos GarciaJanuary 8, 2026
2 days ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.