• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceAlibaba Group Inc.

Here’s why one hedge fund manager thinks Alibaba could be a big fraud

By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
September 18, 2015, 5:42 PM ET
Jack Ma Launches Rural Teachers Plan In Beijing
BEIJING, CHINA - SEPTEMBER 16: (CHINA OUT) Jack Ma, founder and chairman of Alibaba Group, speaks during a ceremony of Jack Ma Rural Teachers Plan at Beijing Normal University on September 16, 2015 in Beijing, China. The Jack Ma Rural Teachers Plan would offer 10 million RMB (about 1.57 million USD) to 100 rural teachers selected every year. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)Photograph by ChinaFotoPress via Getty Images

Alibaba has already had a terrible first year since its IPO: Its shares are down 28%. But one well-known hedge fund manager has a suspicion that, if true, could potentially destroy Alibaba’s stock completely.

In a post on his blog this week, Bronte Capital hedge fund manager John Hempton laid out reasons why the Chinese e-commerce company’s delivery figures seemed fishy. The possibility that Alibaba (BABA) might be a fraud, he wrote, “is a thesis worth testing”—and plans to gather evidence, and potentially short the stock, depending on what he finds.

Hempton, an Australia-based investor known recently for making a long bet on Herbalife (HLF) opposite hedge fund manager Bill Ackman’s famous short, said he got the idea from fresh-out-of-school candidates whom he interviewed for an entry-level position:

[Several] suggested that we could not dismiss the idea that Alibaba was faking their numbers. Most people who suggested that knew what an extraordinary (and potentially outrageously profitable) suggestion it was. After all some two-bit reverse merger Chinese company might be a fraud – but you can only make a limited profit from that. The idea that Alibaba – a company with half the market cap of Google (GOOG) might be making its numbers up is – well – extraordinary.

Here’s how they got that idea, by the numbers:

  • On Alibaba’s “Singles’ Day” shopping event (“think of it as Black Friday in America,” Hempton wrote), in November 2014, the company said it received and shipped 278 million orders.
  • That’s 7.5 times more orders than the 37 million orders Amazon (AMZN) received on Cyber Monday.
  • It’s also “more parcels in a single day than Amazon had users [244 million] in a whole year.”
  • Alibaba said its network delivered 8.6 billion packages from its retailers to customers in the year ended March 31, 2015—or about double the 4.6 billion packages UPS (UPS) delivered in 2014.
  • Alibaba reported about 35,000 total full-time employees as of March 31, 2015. Meanwhile, UPS had more than 12 times as many (435,000) and Amazon had more than four times as many (150,000)—plus robots, Hempton added.
  • Then Hempton did some math: “To truly deliver at a larger intensity than Amazon, Alibaba and its outsource network would need more staff or capital (or both) than Amazon and UPS combined.”
  • Alibaba said that Alipay, the online payment processor it divested in 2011, handled 2.85 million transactions per minute at the peak of Singles’ Day.
  • By comparison, “Visa’s (V) peak transaction volume globally [840,000 transactions per minute, by Hempton’s calculation] is only about 30 percent of Alipay’s peak minute. This suggests a level of shopping in China that puts the US, Europe and most of Asia to shame,” Hempton wrote.

Earlier this week, Alibaba responded publicly to a Barron’s article that expressed a similar skepticism about the “seeming improbability” of some of Alibaba’s reported figures. “Alibaba stands by our reported financials and operating metrics,” the company wrote in its response. Alibaba further explained that it is “flawed” to make conventional assumptions about its customers’ spending habits because they are a relatively exceptional demographic: “Shoppers that come to Alibaba’s platforms are early adopters of technology and tend to be urban and more affluent,” the letter continued. And as for its logistics and delivery staff, Alibaba said that rather than “taking on large headcount increases ourselves,” it instead “partner[s] with other companies to leverage their expertise and scale.”

Meanwhile, Hempton (who acknowledged in his post that he’d read Alibaba’s response) concluded his analysis saying: “At this point I know the numbers are wonky.” But before he’ll begin shorting Alibaba, he needs more evidence. As for how to collect that evidence, he’s welcoming suggestions.

About the Author
By Jen Wieczner
See full bioRight Arrow Button Icon

Latest in Finance

InvestingStock
There have been head fakes before, but this time may be different as the latest stock rotation out of AI is just getting started, analysts say
By Jason MaDecember 13, 2025
46 minutes ago
Politicsdavid sacks
Can there be competency without conflict in Washington?
By Alyson ShontellDecember 13, 2025
1 hour ago
Investingspace
SpaceX sets $800 billion valuation, confirms 2026 IPO plans
By Loren Grush, Edward Ludlow and BloombergDecember 13, 2025
2 hours ago
PoliticsAffordable Care Act (ACA)
With just days to go before ACA subsidies expire, Congress is about to wrap up its work with no consensus solution in sight
By Kevin Freking, Lisa Mascaro and The Associated PressDecember 13, 2025
2 hours ago
InnovationRobots
Even in Silicon Valley, skepticism looms over robots, while ‘China has certainly a lot more momentum on humanoids’
By Matt O'Brien and The Associated PressDecember 13, 2025
3 hours ago
HealthAffordable Care Act (ACA)
A Wisconsin couple was paying $2 a month for an ACA health plan. But as subsidies expire, it’s soaring to $1,600, forcing them to downgrade
By Ali Swenson and The Associated PressDecember 13, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
21 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
23 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.