• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple, rounded corners and the new debate over design patents

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
August 19, 2015, 6:01 AM ET

Will this ever end? Three years after Apple won a nearly $1 billion jury award against Samsung for copying the iPhone, patents for rounded rectangles are back in the news. The latest dispute is also leading to new attention over how such “design patents” – which grant a 14-year monopoly over a product’s appearance – could touch off a new wave of spurious lawsuits.

The Apple invention in question is US Patent D618,677, which covers design elements of the front face of the iPhone, including its curved corners. At the time of the 2012 trial, Samsung blasted Apple (AAPL) for trying to own rounded rectangles, but the ‘677 patent has so far held up and formed part of the massive jury award that is still in dispute.

Now, in a new twist, examiners at the U.S. Patent Office have had second thoughts. In an August ruling, they agreed to consider new “prior art” evidence, which led them to a commonsense conclusion: the rounded rectangles design is obvious, and should not have been granted a patent in the first place. Here’s a screenshot showing some of the prior art evidence pre-dating the iPhone that the examiners cited to knock down the patent:

prior art re '677 patent

But this finding, stemming from an “ex parte re-examination,” is not final. Apple can appeal the finding to other divisions of the Patent Office, and then to the federal court system too – a process that can tie up the outcome for years. In the meantime, the original verdict against Samsung (which is based on the ‘677 patent and other design and utility patents) stays in place.

As such, the Patent Office’s decision to knock out this particular rounded rectangle patent (there are others) is just a sideshow. For people familiar with intellectual property, the real issue at stake is the growing danger of design patents in the first place.

The problem with these patents is that they are relatively cheap and easy to obtain, and can lead to outlandish damages. In the Apple-Samsung case, for instance, a federal appeals court agreed that Samsung should pay damages on the value of the whole product – not just on the value tied to the design. As patent scholar Gary Griswold points out, this could lead to absurd results. What if someone infringes on the design of a tire attached to a giant tractor, Griswold asks? Under the logic of the ruling, the damages would be calculated on the value of the entire tractor, not just the tire.

This may sound like esoteric stuff, but it poses a real danger for companies everywhere. As Griswold notes, the damages punch of design patents could cause them to become a favorite weapon for patent trolls, whose business model is based on acquiring often-suspect patents and then coercing licensing settlements.

 

The Federal Circuit Court of Appeals had an opportunity to reconsider its earlier ruling. But last week, in a full panel vote, the court let it stand instead. That earlier decision also chopped down the law of trade dress, which gave other courts a role in intellectual property, in favor design patents. Taken together, these moves will add more grist to criticism that the Federal Circuit has gone “rogue,” and is more concerned with its own power than making sensible laws.

The Supreme Court, which has admonished the lower court in a series 0f 9-0 decisions, may ultimately straighten out the design patent mess. But in the meantime, companies and consumers may have to brace for more design-driven lawsuits. At a time when even the front cover of The Economist is calling for the U.S. to fix the patent system, this is a step in the wrong direction.

About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Elon Musk, wearing all black and in front of a blue background, presses his hands together.
Big TechDavos
Elon Musk makes the case for why his $2.2 trillion tech empire is the only way to save humanity as the only intelligent life in the universe
By Sasha RogelbergJanuary 22, 2026
14 hours ago
sternfels
CommentaryConsulting
AI makes human intelligence more important, not less 
By Bob Sternfels and Lucy PerezJanuary 22, 2026
18 hours ago
Building with a Deloitte company sign
Future of WorkConsulting
Deloitte to scrap traditional job titles as AI ushers in a ‘modernization’ of the Big Four
By Jake AngeloJanuary 22, 2026
18 hours ago
NewslettersEye on AI
OpenAI’s former head of sales is entering VC. She still calls herself an ‘AGI sherpa’
By Sharon GoldmanJanuary 22, 2026
19 hours ago
David Sacks gestures during a speech outside the White House
AITech
America could ‘lose the AI race’ because of too much ‘pessimism,’ White House AI czar David Sacks says
By Tristan BoveJanuary 22, 2026
19 hours ago
Elon Musk, in front of a blue "World Economic Forum" background, puts his hand to his mouth.
EnergyDavos
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
19 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
2 days ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
20 hours ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
22 hours ago