Can CEOs lead on social issues? Kaiser’s Bernard Tyson was in the office yesterday, to talk about how technology is revolutionizing health care. But we got sidetracked on the extraordinary essay he wrote for Linkedin last December, post-Ferguson, in which he said that “even as a CEO, the black male experience is my reality.” It’s well worth reading, here.
Tyson is one of several CEOs making waves on social issues lately. Howard Schultz’s effort to inject Starbucks into the race conversation misfired, but he still plans to do more. Tim Cook (Apple), Marc Benioff (Salesforce) and Doug McMillon (Walmart) all played key roles in the backlash against “religious freedom laws” in Indiana and Arkansas.
Why? There was a time when boards preferred their CEOs to lay low on controversial issues that weren’t directly relevant to the bottom line. But author and consultant Dov Seidman, who visited Fortune Monday, says the world is changing. We live at a time when formal power is on the decline (add Moises Naim’s book “The End of Power” to your reading list). As a result, CEOs need moral authority to be effective. Expect the trend to continue.
Enjoy the day. And if you are finding Fortune CEO Daily useful, please recommend it to others who may as well.
| Alan Murray | |
| @@alansmurray | |
| alan.murray@fortune.com |
Top News
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•The latest twist in a long-running Greek tragedy
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Around the Water Cooler
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•A clean bill of health for U.S. healthcare
Bernard Tyson, chairman and chief executive of Kaiser Permanente — the $56 billion non-profit health insurer and hospital operator — says he's more optimistic about America’s healthcare system than he’s ever been. One important point Tyson makes: healthcare today is a "fix-me system" that swoops in to assist patients when repair is needed. That's expensive, so by changing the incentive structure, medical professionals can be rewarded for guiding people into making behavioral choices that are likelier to keep them well. Fortune
•Secret's out. But you can still Whisper
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