• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

3

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

3

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
TechApple

Apple’s blockbuster Q2: What the bloggers are saying

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
April 28, 2015, 8:20 AM ET
Chart courtesy of Business Insider

These guys are more fun — and often more insightful — than the analysts. More as they come in.

John Gruber, Daring Fireball: Apple Reports Record Second Quarter Results. “Overall, Apple’s growth continues to amaze. They’re the largest company in the world by market cap, but are reporting double-digit growth. For context, five years ago Steve Jobs noted, with considerable pride, that Apple had become a $50 billion company in annual revenue. Today, they’re a $50 billion company in quarterly revenue, and are easily on pace to book $50 billion in annual profit this financial year.”

451907080116

Dan Frommer, Quartz: Live-charting Apple’s very strong second-quarter earnings report. “Apple revenue reached $58 billion, representing 27% year-over-year growth. That’s higher than expected, but a deceleration from its crazy December quarter, when it posted 30% growth.”

Neil Cybart, Above Avalon: China. China. China. “There really isn’t any mistake about it. This is all due to China. Apple reported a very strong quarter close to my elevated expectations. We were told for years that China was going to be huge for Apple, but we weren’t seeing it play out in the financials. Everything changed last year when China Mobile, the world’s largest mobile carrier, started selling the iPhone. We are now seeing what may turn out to be the most robust growth phase the iPhone will experience in China as hundreds of millions of new customers now have access to iPhone for the first time. Apple has now reported two straight quarters of 40%+ EPS growth and looking at Apple’s revenue and margin guidance, the company may actually report stronger EPS growth in 3Q15 than in both 1Q15 and 2Q15. Apple is saying that 3Q will be another strong quarter as the combination of China Mobile and iPhone looks to be the game changer that Wall Street was waiting for.”

Ben Thompson, Stratechery. China and the upper middle class. “As usual, Apple’s timing is spot-on: the company has spent years now building out its Chinese infrastructure, both in terms of carrier support, retail options, and software, and now, as this upper middle class market explodes in size Apple is ready and waiting with the only phone that qualifies as a “luxury” item — although “status signal” is probably a better way to put it… This is a story that looks set to continue: we know that the iPhone has superior retention rates to Android, and that buying one Apple product usually leads to others; combine that with the projected growth of China’s upper middle class and there’s a very good chance this is not the last record Chinese New Year quarter for a while.”

Adam Lashinsky, Fortune: Apple shines by outpacing the crowd. “Wall Street analysts found a few things not to like because, well, that’s their job. Apple’s iPad sales are slowing, and while Cook predicts growth will re-accelerate, he won’t say when. (Bigger iPhones and snazzier Macbooks are cannibalizing iPads, he said.) Margins for the just-introduced Apple Watch are lower than the company’s overall margins, and Cook wouldn’t say if or when that will change.”

Ben Thompson, Stratechery: Tweet. “’iPhone sales more than doubled in Korea, Singapore, Taiwan, and Vietnam.’ Swear to god, people doubted the need for a larger-screen iPhone.”

Kontra, Counternotions: Tweet. WSJ lede: “‘Is Apple Chief Executive Tim Cook insufficiently excited about the Apple Watch?’ (I wonder if the author does birthday parties).”

Horace Dediu, Asymco: Tweet. Apple shares down sharply on record profits, increased capital return program.

Updating throughout the morning.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

SpaceX and other mega IPOs may wait years to join the S&P 500
InvestingS&P 500
SpaceX and other mega IPOs may wait years to join the S&P 500
By Bailey Lipschultz, Vildana Hajric and BloombergJune 6, 2026
1 hour ago
Former AI czar calls Sanders’ proposal for government equity a ‘stupidity tax’ and warns against nationalization as Trump mulls public stakes
AIregulation
Former AI czar calls Sanders’ proposal for government equity a ‘stupidity tax’ and warns against nationalization as Trump mulls public stakes
By Jason MaJune 6, 2026
2 hours ago
Marvell Technology, Flex to join S&P 500 later this month
InvestingS&P 500
Marvell Technology, Flex to join S&P 500 later this month
By Isabelle Lee and BloombergJune 6, 2026
6 hours ago
bernie
AIWhite House
Bernie Sanders and Sam Altman’s private one-hour meeting about the public ownership of AI
By Joey Cappelletti, Seung Min Kim and The Associated PressJune 6, 2026
7 hours ago
Chinese humanoid robots dominate the market with thousands shipped a year. But most are still performative rather than functional
InnovationRobots
Chinese humanoid robots dominate the market with thousands shipped a year. But most are still performative rather than functional
By Chan Ho-Him and The Associated PressJune 6, 2026
8 hours ago
sa
CommentaryIPOs
When good money goes bad: the question SpaceX and OpenAI investors aren’t asking
By Rory McDonaldJune 6, 2026
12 hours ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
2 days ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
2 days ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
2 days ago
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeJune 6, 2026
11 hours ago
Current price of oil as of June 5, 2026
Personal Finance
Current price of oil as of June 5, 2026
By Joseph HostetlerJune 5, 2026
1 day ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.