“We all love those blockbuster Apple product launch days and there will be many more to come.”
So wrote Apple retail chief (and former Burberry CEO) Angela Ahrendts in a staff memo Thursday, contradicting reports last week that she had declared a permanent moratorium on Apple Store lines. See Long live the Apple line.
Until June, the Apple Watch can only be ordered online and delivered at home or at work. No walk-in purchases, no in-store pickup, no lines.
After June, the new memo makes clear, all bets are off.
The memo in full (via 9to5Mac):