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Apple Watch (nearly) sold out in 30 minutes

At 4 a.m. Friday morning, Eastern time, an hour after Apple started taking pre-orders for the Apple Watch, a few of the least popular models (e.g. 38 mm Sport/Silver Case/Green Band) still had April 24 ship dates.

The rest were gone.

My order went through at 3:10 a.m., but the one I wanted (42 mm Sport/Space Gray/Black Band) won't ship for 4-6 weeks.

UPDATE: By 5 a.m., no Sport models were shipping before June. Only one watch -- 38mm Stainless Steel Case with Black Classic Buckle -- still promised a 4/24-5/8 delivery date.

UPDATE 2: Around 6:00 a.m. the ship date of even that model slipped to 4-6 weeks. The Apple Watch was officially, totally sold out.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (aapl) coverage at fortune.com/ped or subscribe via his RSS feed.

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