• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Inside Apple: What it was like to pitch to Steve Jobs

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 4, 2015, 7:57 AM ET
Steve Jobs, chief executive officer of A
Steve Jobs, chief executive officer of Apple Inc., announces the release of new upgrades in the iPod Nano, iPod Shuffle, iPod Touch, and iTunes at a press conference in San Francisco, California, on Wednesday, September 1, 2010. Jobs also announced the release of the new iTV which replaces the larger, more expensive Apple TV. AFP PHOTO/RYAN ANSON (Photo credit should read Ryan Anson/AFP/Getty Images)Photograph by Ryan Anson — AFP/Getty Images

Screen Shot 2015-03-04 at 7.38.44 AM
“The first time we met he walked into the room, looked around, realized that I was new, walked up to me and asked (all in one breath), “Are you smart? Do you know what you are talking about? Are you going to waste my time?”

So begins Brett Bilbrey’s 715-word response to the question “What was it like to deliver a presentation to Steve Jobs?” on the crowd-sourced Q&A site Quora.

It’s a response that has drawn some attention — 315,000 views, 4,800 upvotes — since it was posted last month because Bilbrey was not just any third-party developer pitching a new app. He was a prolific Apple inventor and a key team manager whose name appears on more than 50 patents and whose engineers developed, among other products, Apple TV and the Mac Mini. From 2008 until his retirement in February he headed the company’s top-secret Technology Advancement Group charged with developing forward-looking technology for products of which he cannot speak.

But he can talk about what it was like to deal with a notoriously difficult boss.

Steve was wicked smart,” he writes. “I was always amazed at how sharp he was and how quickly he could focus on what was important. I don’t know ANYONE that even comes close to how good he was at being able to do that.”

“Don’t just read the story,” says The Loop’s Jim Dalrymple. “Read the comments too.”

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

Watch more business news from Fortune:

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Elon Musk looks down with one hand pressed to his mouth.
AIAmazon
‘Proceed with caution’: Elon Musk offers warning after Amazon reportedly held mandatory meeting to address ‘high blast radius’ AI-related incident
By Sasha RogelbergMarch 11, 2026
6 hours ago
AIBig Data
This startup is helping tech giants and real estate developers find land for data centers—and using its own GPU cluster to do it
By Jessica MathewsMarch 11, 2026
8 hours ago
NewslettersCIO Intelligence
Why Levi’s turned a hackathon idea into an AI tool for store employees to make denim shopping easier
By John KellMarch 11, 2026
10 hours ago
electrical engineer
SuccessCareers
BlackRock is splashing $100 million on training plumbers, electricians, and HVAC technicians as its CEO flags a skilled trade worker shortage
By Preston ForeMarch 11, 2026
10 hours ago
Apple CEO Tim Cook
SuccessCareers
Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do’
By Emma BurleighMarch 11, 2026
10 hours ago
data centers
PoliticsData centers
Virginia’s starting to question whether its giant tax breaks for data centers are such a good idea
By Olivia Diaz, Marc Levy and The Associated PressMarch 11, 2026
11 hours ago

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
1 day ago
placeholder alt text
Big Tech
Big tech has defeated everything for 30 years, but for the first time faces something it can't control: a jury
By Carolina Rossini and The ConversationMarch 10, 2026
1 day ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
2 days ago
placeholder alt text
Politics
Washington state wants to keep employers from microchipping workers, before anyone even gets the idea
By Catherina GioinoMarch 10, 2026
1 day ago
placeholder alt text
Success
Citi CEO Jane Fraser swears by Warren Buffett's golden rule for dealing with conflict at work: 'Never, ever respond to that email in anger'
By Preston ForeMarch 10, 2026
1 day ago
placeholder alt text
Personal Finance
Retirees wait for the day they can sell their homes and cash in—but there's a secret Medicare 'trap' that could stop them in their tracks
By Sydney LakeMarch 11, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.