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RetailCoca-Cola

Coke pulls Fanta ad over Nazi controversy

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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March 3, 2015, 3:20 PM ET
Photograph by Justin Sullivan — Getty Images
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Coca-Cola has pulled a recent ad over controversy related to Nazi Germany, Consumerist reports.

The German-language ad was meant to celebrate the 75th anniversary of Coca-Cola’s fruit-flavored Fanta soft drinks. The ad explains Fanta came about because Coca-Cola’s German bottlers couldn’t get access to soda syrup. However, it failed to explain why that shortage existed: Trade embargoes against Nazi-era Germany.

The ad was met with criticism online because it claimed it wanted to bring “the Good Old Times back,” as translated by The Express. Some took that as an offensive reference to the Nazi regime.

A Coca-Cola spokeswoman told The Express that although Fanta was invented during World War II, “the 75-year-old brand had no association with Hitler or the Nazi Party.”

Coke’s controversial ad comes after JetBlue recently apologized for a tweet that referenced the Hindenberg disaster, an airship crash that left 36 dead in 1937.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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