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JetBlue just made the ultimate faux pas on Twitter

February 26, 2015, 10:21 PM UTC
A JetBlue plane flies May 1, 2014 in flight over the United States.
Preston Rescigno Getty Images

Another day, another brand with a social media mishap. JetBlue on Thursday tweeted a joking reference to the Hindenburg disaster, before deleting the message after getting flack over it.

“Oh, the Bluemanity! #TailfinThursday,” JetBlue tweeted, Consumerist reports. The tweet, perhaps inadvertently, referenced radio broadcaster Herbert Morrison’s famous statement, “Oh, the humanity!” as he reported on the 1937 blimp crash that killed 36 people.

JetBlue later apologized for the tweet:

JetBlue’s revenue was up 5.9% year-over-year in the fourth quarter of 2014, with cheaper fuel contributing to lowered costs.