Tech giants top the Best Global Brands list for a third year running by Claire Zillman @FortuneMagazine October 5, 2015, 8:09 AM EDT E-mail Tweet Facebook Linkedin Share icons There’s yet another superlative to bestow on Apple AAPL : Best Global Brand. The company topped the annual Interbrand Best Global Brand report, followed by Google GOOG . The companies placed first and second for the third year in a row. Interbrand, a brand consultancy, determines 100 companies’ ranks by considering how much revenue they earn from a branded product, how effective the brand is at influencing its customers’ decisions, and brand loyalty. The list pegs Apple’s value at $170.3 billion, an increase of 43% from last year, and Google is valued at $120.3 billion, up 12%. Rounding out the list’s top five are Coca-Cola KO at No. 3, Microsoft MSFT at No. 4, and IBM IBM at No. 5. Embattled brand Volkswagen, which is in the midst of a scandal involving emission tests, ranks No. 35 on this year’s list, down four spots from its 2014 rank.