• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Venezuela abandoning the bolivar and adopting the U.S. dollar would be the biggest currency switch since the advent of the euro, Hanke says

2

The Treasury's recent moves in the bond and currency markets add up to 'soft-form financial repression' to lower debt costs, economist warns

3

American billionaires are showing off their farmland for elaborate hobbies, but a buying spree among the ultrarich risks pricing farmers out

1

Venezuela abandoning the bolivar and adopting the U.S. dollar would be the biggest currency switch since the advent of the euro, Hanke says

2

The Treasury's recent moves in the bond and currency markets add up to 'soft-form financial repression' to lower debt costs, economist warns

3

American billionaires are showing off their farmland for elaborate hobbies, but a buying spree among the ultrarich risks pricing farmers out
Apple

How many iPads did Apple sell last quarter?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 20, 2015, 2:56 PM ET
Add Fortune on Google for similar content.

That iPad sales declined year over year in Apple’s December quarter should come as no surprise to anyone who follows the business.

Screen Shot 2015-01-20 at 11.43.45 AM
At the core of the “massive deceleration” in worldwide tablet sales that IDC predicted in November — and illustrated with the attached chart — was the expectation that Apple in 2014 would rack up its first full year — and fourth quarter in a row — of falling iPad shipments.

Why the slump? Commentators have offered plenty of reasons; Time supplied five.

The only question left is how much.

Of the Apple analysts we’ve heard from so far — 10 amateurs and 16 pros — iPad unit sales estimates ranged from a low of 16.3 million (Stifel Nicholas’ Aaron Rakers) to high of 25 million (Jefferies Peter Misek and Piper Jaffray’s Gene Munster).

The average estimate, 21.5 million, represents a drop of 17.4% from last year’s 26 million — the worst year-over-year falloff in four quarters.

Screen Shot 2015-01-20 at 2.11.19 PM

For the record, the amateur analysts this time around were ever-so-slightly more bearish about the iPad than the pros. We’ll find out who was closest to the mark when Apple reports its fiscal Q1 2015 earnings after the markets close on Tuesday Jan. 27.

Below: The individual analyst’s Q4 estimates — pros in blue, indies in green. Thanks as always to Posts at Eventide‘s Robert Paul Leitao for pulling together the Braeburn Group numbers.

Screen Shot 2015-01-20 at 2.21.57 PM

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.