• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it

2

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts

3

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts

1

Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it

2

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts

3

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
Apple

Alex Gauna flips his Apple bit, sets Street-high target of $150

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
December 4, 2014, 10:11 AM ET
From JMP Securities
Add Fortune on Google for similar content.

JMP Securities’ Alex Gauna made quite a name for himself in 2011.

In March of that year, when Apple was trading for $50 a split-adjusted share, he downgraded the stock, helping trigger what was at the time the company’s third worst trading day in dollar terms. (See The day Apple landed in Gauna.)

Within 18 months, Apple’s share price had doubled.

In August 2011, the day Steve Jobs stepped down as CEO, Gauna made a joint appearance on CNBC with Piper Jaffray’s Gene Munster, where he played the bear in Apple’s china shop.

“There’s no way it gets better from here,” Gauna told CNBC’s Jon Fortt. “This is the beginning of the end… I think investors should be looking for diversified positions out of Apple at this point.” (See Video faceoff: Munster vs. Gauna on the post-Jobs era.)

That turned out to be spectacularly bad advice.

So it was with some surprise — and concern — that we saw Gauna on Wednesday raise his price target to a Street-high $150 a share when Apple is already trading within spitting distance of its all-time high ($119.75).

We recommend buying AAPL,” he wrote, “ahead of potential near-term catalysts that include the F1Q15 earnings report for key supplier Avago (AVGO, MP) scheduled for Wednesday, December 3, the next China Mobile 4G subscriber update in a few weeks, and Apple’s own F1Q15 earnings report in January.”

We don’t necessarily disagree with his assessment. We just don’t trust it.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

The ‘Soccer Capital of America’ is now gunning for the Soccer Capital of the World (Cup)
EconomySports
The ‘Soccer Capital of America’ is now gunning for the Soccer Capital of the World (Cup)
By Catherina GioinoJuly 11, 2026
1 hour ago
There’s no escape from inflation as a perfect storm of the ‘Godzilla’ El Niño, AI boom, Trump tariffs, fuel crunch, and Ukraine war keep prices high
EconomyInflation
There’s no escape from inflation as a perfect storm of the ‘Godzilla’ El Niño, AI boom, Trump tariffs, fuel crunch, and Ukraine war keep prices high
By Jason MaJuly 11, 2026
2 hours ago
Trump undercuts GOP midterms message with snub of housing bill
PoliticsHousing
Trump undercuts GOP midterms message with snub of housing bill
By Katy O'Donnell and BloombergJuly 11, 2026
4 hours ago
Help not wanted: World Cup hiring boost has yet to materialize
Economytourism
Help not wanted: World Cup hiring boost has yet to materialize
By Augusta Saraiva, Maya Prakash and BloombergJuly 11, 2026
4 hours ago
OpenAI engineer’s ‘LOL’ moment set stage for legal fight with Apple
LawOpenAI
OpenAI engineer’s ‘LOL’ moment set stage for legal fight with Apple
By Mark Gurman and BloombergJuly 11, 2026
4 hours ago
German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41%
AsiaAutos
German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41%
By Chan Ho-Him and The Associated PressJuly 11, 2026
4 hours ago

Most Popular

Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
Middle East
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
By Jason MaJuly 10, 2026
1 day ago
U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
Economy
U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
By Eleanor PringleJuly 10, 2026
1 day ago
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
Success
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
By Emma BurleighJuly 9, 2026
2 days ago
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
Environment
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
1 day ago
Current price of oil as of July 10, 2026
Personal Finance
Current price of oil as of July 10, 2026
By Joseph HostetlerJuly 10, 2026
1 day ago
When Erling Haaland isn’t playing for Norway in the World Cup, he's investing in a chess championship and playing an animated Viking
Success
When Erling Haaland isn’t playing for Norway in the World Cup, he's investing in a chess championship and playing an animated Viking
By Emma BurleighJuly 10, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.