I saw the value proposition for travelers the first time I used one — during a layover in Minneapolis-Saint Paul last September.
If you’re stuck in an airport, you might as well do something useful, like order food, surf the Web or swear to your Facebook friends that you’ll never travel by air again the day before Thanksgiving.
OTG, a travel restauranteur with foodie pretensions, has bet heavily on the iPad, installing thousands on tables and bars in four of North America’s busiest airports: JFK, LGA, MSP and YYZ (Toronto). Last week the company announced plans to install 6,000 more in United Airlines’ terminal at EWR (Newark).
iPads offer a different value proposition for the food industry, and not just in airports. I suspect The Verge’s Josh Dzieza has nailed it:
this snapshot of airport iPads in use — or at least available for use — at the Delta terminal in Minneapolis.
The other photos come from OTG’s site. They’re a kind of travel porn: No crowds, no baggage, endless seating, screens aplenty.
Click to enlarge.