The first installment of Charlie Rose’s interview of Tim Cook was video worth watching.
Rose spent most of Part 2 throwing Cook slow curves on privacy, human rights, education and the environment.
Cook is not an educator, or an expert on the environment.
He’s best on the subject he knows better than anyone: What it’s like to run the company that Steve Jobs built.
He gets into that toward the end, comparing his time at Compaq, where the objective was to become a $40 billion company, to working at Apple.
The goal at Apple, in Jobsian terms, is to put a dent in the universe. Cook, less the showman, more the engineer, puts it more modestly. What gets him up in the morning, he says, is not to have the largest market cap, but the opportunity to “move the dial on the world.”
Then, remembering who’s listening, he quickly adds:
Below: The Hulu video.