By Philip Elmer-DeWitt
July 5, 2014

On Friday, telling CNBC that Apple (AAPL) had hired one of his top sales directors, later identified as Tag Heuer’s Patrick Pruniaux, to “launch the iWatch.”

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In March, saying “bravo” to Apple, which was trying but had so far failed to poach his best talent. The Apple bit starts at the 2:30-minute mark, but if you listen to the whole thing you’ll learn that he produces 35,000 watches a year at an average selling price of 18,000 pounds ($30,000). Not exactly Apple’s kind of market.

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Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed.

 

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