• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

3

Current price of oil as of June 1, 2026

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

3

Current price of oil as of June 1, 2026
Apple

Apple’s iCloud: The great photo shoebox in the sky

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 9, 2014, 9:43 AM ET

There is no better point-and-shoot camera than the one that’s always in your pocket. But the convenience of a good smartphone camera comes at a price: The easier it is to take snapshots, the more you end up taking. Hundreds, thousands, tens of thousands. Enough — when you throw in videos and photos shot in burst mode — to fill the most capacious hard drive.

Apple’s (AAPL) original solution to the problem was uncharacteristically opaque. Only the most-recent 1,000 photos were stored on the company’s servers. To sync more photos, you needed to hook Photo Stream up to your Mac. In addition, deleting Photo Stream images was a pain, and it only deleted the version of the photo stored in Photo Stream—not the copy in your Camera Roll. Result: You were never really sure where your photos had gone.

The new iCloud Photo Library in iOS 8 promises to simplify the process in a way that only Apple can. It will save, according to the promo on Apple’s website: “Every photo you take. On all your devices.”

It sounds like the promised land. And it may yet be.

First the good news. Once you’ve upgraded your devices to iOS 8 and enabled iCloud Photo Library on all of them, Apple says it will automatically park a copy of all your photos and videos on its iCloud servers, at full resolution in their original formats, including RAW files. You can retrieve them at any time, on any iOS 8 devices.

Sounds good, as long as you’re connected to the Internet and have good bandwidth.

If it works, I may no longer have to follow the three-step procedure I’ve worked out over the years: 1) Empty iPhone into MacBook. 2) Empty MacBook into external hard drive. 3) Duplicate external hard drive onto a second hard drive. (Every hard drive eventually fails, and then where would my children’s baby pictures be?)

Apple’s solution is the best I’ve seen yet. But it’s not yet perfect. It offers registered iCloud users 5 GB 0f free storage, 20 GB for $0.99 a month, 200 GB for $3.99 a month, and up to one terabyte for a price to be determined later.

Those are good prices — except for the one at the end. But Apple hasn’t said anything about getting the photo library I care about most — the one with the baby pictures — onto its servers. Or what to do with a photo library that’s larger than 1 TB.

We don’t know when iOS 8 is scheduled to arrive, other than some unspecified date in the fall. We’ll have to see, when does show up, how well it performs.

I’m not sure I trust anybody — even Apple — enough to give them the only copy of my family photos. But maybe I can stop making backups of the backups.

One last point: Apple is playing here to one of its strengths. Unlimited photo storage in the cloud is something only a handful of companies have enough expertise and server capacity to even try. Google (GOOG). Amazon (AMZN). Maybe Facebook (AAPL).

Samsung, like Apple, makes smartphones that double as world-class point-and-shoots. But it doesn’t have the iCloud.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Victoria’s Secret CEO rejected ‘woke-washing’ and endless sales cycles—and it’s paying off
RetailVictoria's Secret
Victoria’s Secret CEO rejected ‘woke-washing’ and endless sales cycles—and it’s paying off
By Eva RoytburgJune 2, 2026
2 hours ago
Image of $1 bills.
NewslettersEye on AI
AI may already be adding hundreds of billions to the economy—without showing up in the data
By Beatrice NolanJune 2, 2026
3 hours ago
Create Creatine Gummies Review (2026): Tasted and Tested by Experts
HealthDietary Supplements
Create Creatine Gummies Review (2026): Tasted and Tested by Experts
By Christina SnyderJune 2, 2026
3 hours ago
Young man looks sadly at computer at home
Future of Workremote work
Mounting evidence suggests remote work is behind the Gen Z hiring nightmare. Even the New York Fed thinks so
By Tristan BoveJune 2, 2026
3 hours ago
Jason Kidd
ConferencesCOO Summit
Chipotle COO calls hiring one of the ‘most painful processes’—so his AI bot ‘Ava Cado’ cut it from 12 days to 4
By Preston ForeJune 2, 2026
3 hours ago
Francine Katsoudas, EVP and Chief People, Policy and Purpose Officer, Cisco
ConferencesCOO Summit
Should you treat AI agents as colleagues? Fortune 500 executives can’t settle the debate
By Nick LichtenbergJune 2, 2026
4 hours ago

Most Popular

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
Environment
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
1 day ago
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
Energy
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
By Melissa HancockJune 1, 2026
1 day ago
Current price of oil as of June 1, 2026
Personal Finance
Current price of oil as of June 1, 2026
By Joseph HostetlerJune 1, 2026
1 day ago
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
Conferences
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
By Preston ForeJune 1, 2026
22 hours ago
After issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
Law
After issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
By Sasha RogelbergJune 1, 2026
1 day ago
Current price of silver as of Monday, June 1, 2026
Personal Finance
Current price of silver as of Monday, June 1, 2026
By Joseph HostetlerJune 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.