• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple’s iCloud: The great photo shoebox in the sky

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 9, 2014, 9:43 AM ET

There is no better point-and-shoot camera than the one that’s always in your pocket. But the convenience of a good smartphone camera comes at a price: The easier it is to take snapshots, the more you end up taking. Hundreds, thousands, tens of thousands. Enough — when you throw in videos and photos shot in burst mode — to fill the most capacious hard drive.

Apple’s (AAPL) original solution to the problem was uncharacteristically opaque. Only the most-recent 1,000 photos were stored on the company’s servers. To sync more photos, you needed to hook Photo Stream up to your Mac. In addition, deleting Photo Stream images was a pain, and it only deleted the version of the photo stored in Photo Stream—not the copy in your Camera Roll. Result: You were never really sure where your photos had gone.

The new iCloud Photo Library in iOS 8 promises to simplify the process in a way that only Apple can. It will save, according to the promo on Apple’s website: “Every photo you take. On all your devices.”

It sounds like the promised land. And it may yet be.

First the good news. Once you’ve upgraded your devices to iOS 8 and enabled iCloud Photo Library on all of them, Apple says it will automatically park a copy of all your photos and videos on its iCloud servers, at full resolution in their original formats, including RAW files. You can retrieve them at any time, on any iOS 8 devices.

Sounds good, as long as you’re connected to the Internet and have good bandwidth.

If it works, I may no longer have to follow the three-step procedure I’ve worked out over the years: 1) Empty iPhone into MacBook. 2) Empty MacBook into external hard drive. 3) Duplicate external hard drive onto a second hard drive. (Every hard drive eventually fails, and then where would my children’s baby pictures be?)

Apple’s solution is the best I’ve seen yet. But it’s not yet perfect. It offers registered iCloud users 5 GB 0f free storage, 20 GB for $0.99 a month, 200 GB for $3.99 a month, and up to one terabyte for a price to be determined later.

Those are good prices — except for the one at the end. But Apple hasn’t said anything about getting the photo library I care about most — the one with the baby pictures — onto its servers. Or what to do with a photo library that’s larger than 1 TB.

We don’t know when iOS 8 is scheduled to arrive, other than some unspecified date in the fall. We’ll have to see, when does show up, how well it performs.

I’m not sure I trust anybody — even Apple — enough to give them the only copy of my family photos. But maybe I can stop making backups of the backups.

One last point: Apple is playing here to one of its strengths. Unlimited photo storage in the cloud is something only a handful of companies have enough expertise and server capacity to even try. Google (GOOG). Amazon (AMZN). Maybe Facebook (AAPL).

Samsung, like Apple, makes smartphones that double as world-class point-and-shoots. But it doesn’t have the iCloud.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Iran’s Hormuz whiplash highlights divide within regime as U.S. blockade tightens. ‘The fight between different factions has started’
PoliticsIran
Iran’s Hormuz whiplash highlights divide within regime as U.S. blockade tightens. ‘The fight between different factions has started’
By Jason MaApril 18, 2026
3 hours ago
MacKenzie Scott
SuccessMacKenzie Scott
MacKenzie Scott has donated more than $26 billion—but it’s barely made a dent in her net worth because of the power of Amazon shares
By Sydney LakeApril 18, 2026
3 hours ago
Steve Jobs
SuccessZillow
Zillow’s CEO says his friends were shocked when he quit a cushy Microsoft job—but Steve Jobs led to his success at the $10.5 billion real estate firm
By Emma BurleighApril 18, 2026
4 hours ago
The $6 billion Vatican Bank was beset by scandals, disastrous investments—and ties to the Mafia. How Pope Francis tried to fix it
BankingPope Francis
The $6 billion Vatican Bank was beset by scandals, disastrous investments—and ties to the Mafia. How Pope Francis tried to fix it
By Marco Quiroz-GutierrezApril 18, 2026
4 hours ago
benioff
CommentarySalesforce
AI’s next act: how Salesforce is turning efficiency gains into revenue
By Keith Ferrazzi and Wendy SmithApril 18, 2026
7 hours ago
brown
AIEntrepreneurs
Meet the AI founders using agents to build instantly profitable 3-person companies
By Nick LichtenbergApril 18, 2026
8 hours ago

Most Popular

'We should absolutely be concerned about non-college-educated men today': higher rents, living at home, falling out of the labor market
Economy
'We should absolutely be concerned about non-college-educated men today': higher rents, living at home, falling out of the labor market
By Catherina GioinoApril 18, 2026
12 hours ago
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
1 day ago
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
Workplace Culture
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
By Marco Quiroz-GutierrezApril 17, 2026
1 day ago
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
Real Estate
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
By Nick LichtenbergApril 17, 2026
1 day ago
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
Energy
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
By Eva RoytburgApril 17, 2026
1 day ago
Current price of oil as of April 17, 2026
Personal Finance
Current price of oil as of April 17, 2026
By Joseph HostetlerApril 17, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.