• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Fortune magazine names Apple’s Steve Jobs CEO of the decade

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
November 5, 2009, 9:54 AM ET

Runners-up include Gates, Buffett, Page, Brin, Winfrey, Stewart and — wait for it —  Madoff



Photo: Time Inc.

Steve Jobs is the CEO of the decade, according to the new issue of Fortune magazine.

“Jobs is back,” writes Adam Lashinsky in the cover story published Thursday. “It’s as if his signature ‘one more thing’ line now applies to him as well. After a six-month leave of absence in the early part of this year, during which he received a liver transplant, he is once again commanding a 34,000-strong corporate army that is as powerful, awe-inspiring, creative, secretive, bullying, arrogant — and yes, profitable — as at any time since he and his chum Steve Wozniak founded Apple (AAPL) in 1976.”

The piece includes the revelation that Jobs twice considered taking Apple private, once in a leveraged buyout with Silver Lake Partners and once a few years earlier with financing lined up by his old friend Larry Ellison, CEO of Oracle (ORCL).

Sure to stir controversy is Fortune’s provocative list of also rans, which includes, along with some obvious contenders (Bill Gates and Warren Buffett, for example), two convicted felons: Martha Stewart and Bernie Madoff.

CNNMoney.com (which carries this blog) has put together an elaborate online editorial package that includes excerpts from Lashinsky’s story, a video of him explaining the choice, praises of Jobs from the rich and famous, celebrities’ favorite iPhones apps, an interactive timeline, rarely seen photographs and more. The entry point is here.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

ELON
AIData centers
Morgan Stanley warns an AI breakthrough Is coming in 2026 — and most of the world isn’t ready
By Nick LichtenbergMarch 13, 2026
10 minutes ago
Microsoft Corp. signage at the Nasdaq MarketSite in New York, US, on Wednesday, Dec. 24, 2025. A relatively quiet session on Wall Street before Christmas saw stocks hitting all-time highs, with more signs the jobs market is not quickly deteriorating supporting bets on a soft economic landing. Photographer: Michael Nagle/Bloomberg via Getty Images
InvestingMicrosoft
Microsoft’s IPO turns 40 today. If you invested $1,000 in Microsoft in 1986, you’d have $5.5 million today
By Catherina GioinoMarch 13, 2026
22 minutes ago
Vinod Khosla
SuccessCareers
Billionaire Vinod Khosla says ‘follow your passion’ is bad career advice for kids today—but could be the best in 15 years
By Preston ForeMarch 13, 2026
26 minutes ago
Personal FinanceReal Estate
Current ARM mortgage rates report for March 13, 2026
By Glen Luke FlanaganMarch 13, 2026
29 minutes ago
Personal FinanceReal Estate
Current refi mortgage rates report for March 13, 2026
By Glen Luke FlanaganMarch 13, 2026
29 minutes ago
Personal Financemortgages
Mortgage rates today, March 13, 2026
By Glen Luke FlanaganMarch 13, 2026
29 minutes ago

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
3 days ago
placeholder alt text
AI
'Proceed with caution': Elon Musk offers warning after Amazon reportedly had mandatory meeting to address 'high blast radius' and AI-related incidents
By Sasha RogelbergMarch 11, 2026
1 day ago
placeholder alt text
Future of Work
'I don't know if we're ready': Governors from each party appalled at 100-year-old federal workforce strategy
By Catherina GioinoMarch 12, 2026
17 hours ago
placeholder alt text
North America
The U.S. Mint dropped the olive branch from the dime. What does that mean for the country?
By Catherina GioinoMarch 12, 2026
8 hours ago
placeholder alt text
Success
BlackRock is splashing $100 million on training plumbers, electricians, and HVAC technicians as its CEO flags a skilled trade worker shortage
By Preston ForeMarch 11, 2026
2 days ago
placeholder alt text
Asia
Asia rolls out four-day weeks and work-from-home as emergency measures to solve a fuel crisis caused by Iran war
By Angelica AngMarch 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.