Winning Over the World

Saudi Arabia has rapidly expanded its tourism sector since launching tourist visas in 2019, welcoming 116 million visitors last year alone. Tourism now contributes a significant share of the GDP and over $800 billion in investments through 2030 are fueling luxury resorts, cultural attractions, and entertainment facilities across the Kingdom. But sustaining this momentum requires solving critical challenges: infrastructure capacity, workforce development, and fierce global competition. Can Saudi Arabia capture its share of the travel market? And what will it take to become one of the world's premier destinations?