Name: Why Michael J. Fox and George Stephanopoulos Love this Men's Wear
Uploaded: 2016-06-30
Duration: 3 min 47 s
Description: Peter Manning NYC caters to celebrities of a certain height.

YOu have some famous customers, tell me a little bit about them. We do have a couple of famous customers, I can't tell George Stefanopolis has been a big fan. Michael J Fox is a IS a fan as well and the others we don't like to talk about. And some, we're pretty sure that their stylists who are buying from us but not telling us who they're buying for. And is that actually helping business? I mean when I see George Stephanopoulos, it's hard, I mean I'm not going to be able to make out the label on television. Well our clothes are Not going to look different. They're going to look like the clothes that people are wearing. They're just going to be fitting better. So it's not like somebody you're going to spot on the street and say, that's a Peter Manning jacket or that's a Peter Manning shirt. So I think that lessens it. And I don't think guys Shop on Instagram the way women do. So they're not some celebrity, wearing something isn't gonna make them crash the site. We don't rely on a lot, the celebrity stuff. Certainly a lot of Hollywood men could be in our customers in some cases, but Really, we're just trying to provide guys with stuff they need here. It's a real sort of market hole that we're trying to fill here, and it's getting around word of mouth. We're leveraging technology a lot to get the word out and to get ourselves exposed a little bit more. And there's a lot of stuff you can do these days, the digital marketing and advertising and so forth, things like this to get the word out and get guys convinced that we're here for them. Starting a company like this is very different now in 2016 than it would've been years ago, right? You talk about getting the word out, getting in front of customers. How are you guys doing that? And you're clearly kind of referring to digital channels here. It's a great time to start a new company, especially an e- commerce company. You have a lot of technology being developed these days in order to get the word out. You have a lot of new technology helping people to buy Clothes more comfortably online. Certainly 5, 10 years ago, people weren't comfortable buying clothes online. Today, they are. Logistics costs have come down significantly over the years. That makes it easy. We actually have a program Ship clothes to guys. We have a new sizes seems proprietary so they got a kind of figure out where they are in our program. Proprietary sizing. We do that. So we'll ship them clothes. They can try them on at home. Send back what they don't want and that kind of stuff because logistics costs have come down, makes it easy for people. So there's a lot of things we can leverage these days to build our business Yeah. And how about the supply chains? So is it easier to, I mean shirts and jackets are among the most complicated clothing to make right? It's all complicated, making clothes is hard, making them as good as we do is really hard, but we continue to try and seek out factories, and shirt and pant makers who make things to our standards. Yeah. So what is the next steps? You guys have a nice robust business that you've got going. What do you got planned in the future? Well, we're moving into Manhattan. We have a fit shop in Brooklyn, so that was one thing we added a couple of years ago. So there are people who still wanna try it on Before they do, and it's been great to be with customers and work with them. And so, we're in Brooklyn now in Dumbo which has been great, but we're gonna move to Manhattan, and I think it's time there, because there are a lot of people who just don't wanna go across the river. Sure, sure. I think continued growth, I mean we're growing quite quickly. The greatest thing about our product. Is that you only need to meet two demographics to wear it. You gotta be male and you gotta be under 5'8 ". And so, we've literally had customers that are college students, their moms will come in and shop for them, up to 70 year old men who are calling us up on the phone because they don't know how to use this internet thing. [ LAUGH ] To buy clothes. And everything in between. We've shipped to all 50 states. I think we've shipped to 24 or 25 countries at this point because with the internet people can find you anywhere. We're trying to do as much as we can online. We're an e- commerce company. But, like most retailers these days, we'll probably open what we're referring to as 21st century retail locations. So second floor locations. This one over in Union Square is opening up in September and is gonna be a great addition for us. And if we can have one of those in every metro market around the country, I think we'd do a great job.

Peter Manning NYC caters to celebrities of a certain height.