Name: Why Marissa Mayer nixed a deal with AOL
Uploaded: 2015-05-19
Duration: 3 min 19 s
Description: Why Marissa Mayer nixed a deal with AOL

So here we are in the Time Warner center. The building owned by the company that 15 years ago did the most infamous marriage of distribution and content AOL. Time Warner. A deal that failed. Time Warner spun off AOL. AOL kinda got its act together under Tim Armstrong. Danced with you about a possible merger with Yahoo! And last week, Verizon buys AOL for 4. 4 billion. How does that change the landscape, and do you think about a the, the opportunity to partner, or in any, to whatever extent with a. Carrier with a distribution platform. Well I think distribution is always a great thing to have, especially in mobile, cause we have great distribution on the web, more distribution on mobile is always something that overall is helpful. But I was saying, I have so much respect for Tim, we worked together for years at Google and he did a terrific job at AOL But I will say, well, some people on the outside saw similarities between the companies, we didn't really. AOL made a big bat on programmatic advertising, where we're really making our bets on mobile, video, natives, social. There was some overlap in the video space, but overall. I would say that in my view we were taking the ads into a slightly different, into a different space with native. And also it's really important to me that we maintain a brand and a relationship with end users. That we're not simply helping other sites monetize, that we actually are providing services to end users that they really value. They continue to turn to Yahoo. To inform, connect, entertain, etc. So how do you think about the landscape shifting as you see deals like this taking place, and if you don't want to comment on that deal specifically, there is a movement for distribution and content to kind of marry again. What do you see, how do you see that developing? And what does that mean for Yahoo? I think that for us, as I said, we have solid distribution and a global presence and that's helpful. But I do think we're constantly looking for new partnerships. We signed a partnership, for example, in a different way with Mozilla. Huh. In November. Gained somewhere between 3 to 5 % of North American search share which is significant in search. Really brought ourselves back to the place where we had been five years before in terms of overall market share. And it's a terrific partnership with us so there's no question that Gaining more distribution for our search. For our email, we recently resigned a partnership with a long time partner at, for Yahoo in the UK with Telecom. And so overall really excited to see. What we can do in terms of getting mail and search and our digital content distributed more.