What Customers Really, Really Want

Artificial intelligence and other technologies promise more ideas, more insights, and more messaging in less time. What are the new tools of the trade in marketing? How should every executive think about leveraging them? And what role does the outside agency play in the new paradigm? We gather an all-star panel of CMOs to discuss what really moves the needle. Frank Cooper III Chief Marketing Officer, Visa Rachel Thornton Chief Marketing Officer, Enterprise, Adobe Dara Treseder Chief Marketing Officer, Autodesk Ellie Austin Editorial Director, Most Powerful Women, Fortune