Name: We Played 'Escape the Room' in a Ford Escape
Uploaded: 2016-06-23
Duration: 1 min 34 s
Description: It was pretty cool for a marketing event.

[ MUSIC ] Millennial customers aren't necessarily the type that are willing to do a traditional test drive. By playing the game, you're able to have a test drive and more. You're able to experience all the features while playing the game and you almost don't even realize you're doing a test drive. So, this game is just massive, right. First, it's 50 times bigger than anything we've ever done. Obviously, we don't get to drive in cars, but the experience is the same. And the truth is, it might seem like a weird combination, but I'm a millennial, a little on the higher end. End, and I'm a New Yorker, and so, like a lot of us, I don't know a torque from a horsepower. [ MUSIC ] [ BLANK_AUDIO ]

It was pretty cool for a marketing event.