Name: Under Armour CEO Talks Cam Newton
Uploaded: 2016-02-05
Duration: 3 min 25 s
Description: Who'll start as quarterback for the Carolina Panthers in Super Bowl 50

[ NOISE ] I'm gonna give you the chance to tell me whether or not it's good luck or brilliant business that the starting quarterback for the heavily favored Carolina Panthers is Cam Newton, one of your athletes. Yeah, well, we had a chance for two of our quarterbacks in Tom Brady making a return trip as well, which would have been pretty neat. But Cam getting in the game is a big deal and I think You know I couldn't be more excited for him. It couldn't happen to someone who's worked harder. I got a great story if you got a minute for me about Cam. So this is last year Panthers won their first playoff game then end up losing the next game. Cam calls his trainer who's the Under Armor head trainer this guy Nate Costa and the Monday after he lost on the Sunday And he said, Nate, I need you to come down and train me. We need to go to work. And he said, Nate said, it's been a long season. Your body's beat up, don't do it. And he said, he goes, no, I need to train. He said, why? He said, My body needs to know what it feels like to train for three more weeks so I know what it feels like to play in the Super Bowl. That's great. And so when people ask or wonder about Cam Newton, doesn't drink, doesn't smoke, like, I mean he is committed as it gets and, you know, I would love to see him breakthrough and get the W this weekend. Great anecdote about the committment of a professional. We're gonna get to Stef Curry in a minute where I know you've got some very hard numbers On what it means to have a winner, as somebody that you put your money, time and resources behind. But talk about it in terms of Cam Newton. What does he mean to Under Armour, him being the, let's say he does get the W and he's the MVP of the Superbowl. What does that mean? I mean, no harder business than the NFL, right? I mean on every level. Whether it's the business of sport that is the NFL or whether it's just the competitors and the strategy that goes into winning those games. It's a big deal. Look, you know, we wouldn't be sitting here if we didn't have someone in the game saying business is in a bad spot. So the good news about our brand, and, again, I want to be clear is that we have Cam on the Panthers, we have four or five other Panthers and we have, you know, five or six guys on the Broncos as well. So, you know, it's, the good news about Under Armor, I've gotten used to walking in one locker room and saying, high five, way to go, congratulations [ LAUGH ] And I go into the other locker room and say, man, tough game, you'll get them next time. So it's one of the good things that, Under Armor is undefeated. So that's a good thing. That's a good story that we keep. So, your, what I'm thinking about, I'm going to let you talk a little bit about who some of your other, who are some of your other. Biggest names are. Yeah. You have, you've had a very good year in that you have a very high hit rate. You have far fewer athletes than your far bigger competitor Nike, but you've been winning a lot, haven't you? Right. Than any of our competitors. So, I mean this year alone, and look at the last 12 months. Cary Price, the NHL's MVP. Bryce Harper, the National League MVP. You have Tom Brady, last year's Superbowl MVP. Cam Newton who's, tonight or tomorrow night, will more than likely be granted MVP. Stephen Curry, the reigning NBA's MVP. Misty Copeland, the cover of Time magazine's 100 They're most influential people. Lindsey Vonn just won her 37th consecutive World Cup title. We had on a pro rata basis, we are punching heavy above our weight. No question. And so I think the thing I'm most proud of is the accomplishments of our athletes but the culture of Under Armour that really helps breed that I think. And so when Stephen Curry is good. The player he was before Under Armour? He's always had it inside of him, but I think we were able to help celebrate that, and frankly help Stefan really find out how good he could be. [ SOUND ] [ BLANK_AUDIO ]

Who'll start as quarterback for the Carolina Panthers in Super Bowl 50