Name: This Is What's Next for Ford
Uploaded: 2016-05-19
Duration: 2 min 38 s
Description: CEO Bill Ford explains.

There's an argument that you hear that particularly in urban areas that the future when it comes to cars is going to be not necessarily individual ownership but fleets. The on demand, whether it be Uber or somebody else or Google having fleets. Do you feel in the future is Ford going to be still selling to individuals for the most part, or are you going to be doing it differently? I do think urban mobility will look different than suburban and rural mobility, and I think it'll happen at different speeds. I think the changes in urban mobility will happen sooner and perhaps more profoundly. I think the world of suburban and rural communities Will change, no question, but we'll look more similar to today's model than that. So I think you're gonna have a bit of a bifurcation taking place. Do you get sense when you talk to your dealers, and dealer franchise owners. Are they getting worried about potentially the change to fleets, particularly in urban areas. Fewer people potentially buying cars, and also where they make a lot of their money, which is the repair. The more you guys go into electric vehicles, theoretically, the less work there's gonna be for them. Not really, I mean, you think about electric vehicles. They require a lot of repairs, just like every other vehicle. Actually, I think it's an opportunity for our dealers You know, if you think about autonomy, those vehicles are gonna have to have a lot of uptime, and they're gonna require a lot of service. And our dealers are well positioned for that service. I'm curious, you talked in there, you got asked the question in there about Ford's ownership and the way you guys have kind of a dual- stock structure. There was this year, every year it seems, there's a shareholder vote on whether you guys should be one share, one vote, or you should continue to have a Much more voting than you have in stock. This year was the highest ever in terms of the people who said, no, you guys should be one vote, one chair. Do you feel that that's going to come to be at some point? You're getting close to that 50 % threshold. No, we're not. We're not even close. It was 36 %, and no, I don't think we're gonna get there. And actually, it's interesting If you go back and you look at you know there were three Detroit base companies, two of them had their entire shareholding base wiped out, and one of them didn't which was a family company. I think our shareholders have done pretty well. That's interesting, do you, well I'm curious what are your thoughts about GM doing the lift in specifically Cruise, and is Cruise something you looked at? I can't comment on that. I mean look, what their strategy is, I mean obviously I'd be the last person to know it. But it does show you the activity that's in this space. And the kind of interest on OEM parts to really expand the business. [ SOUND ] [ BLANK_AUDIO ]