Name: This Hit Mobile Game Proves People Care About Design
Uploaded: 2017-01-13
Duration: 2 min 7 s
Description: Dots’ explains their “play beautiful” philosophy

That's the game about connecting. The goal is to connect as many dots that's in color and chase high scorers. The start of dots, the hypothesis that we had put out there which we were testing against was, did people care about the design. Mind with entertainment as much as the entertainment itself. Our results validated that people do care about the design as much as the entertainment. I think that the commitment to sort of style and this extra attention to detail keeps it feeling unique. There's something very instinctual about the gameplay itself that I think resonate with a lot of people. The first year, we really experimented with making money. We run some native ad deal with GE, another one with Samsung. And then we started offering things to buy in the product. By year two, we figured out our business model and in the last three years our revenue's roughly doubled, every year. First 12 months we had about 20 million people install our games, and now three and a half years in, we're over 100 million people have installed various games. [ MUSIC ] It's a great business. It's growing on multiple dimensions but sticking to that design first mentality and ethos. Another tenement of this sorta studios is the idea of thoughtful design and that can be visual or auditory but it's also how much battery does this app consume. How much space does it take up on your device? When you're going through and deleting apps you don't wanna be on that first Things that are taking up the most space. The industry has proven that everyone is a gamer, everyone plays games. What has not always been the case is there hasn't always been a game for everyone. So what we're trying to do is bring a set of experiences in games to people that care a lot about design and they really want things to look a certain way. We're gonna fill that void in people's life and then there's gonna be other games that different voids for people. [ MUSIC ] [ BLANK_AUDIO ]

This Hit Mobile Game Proves People Care About Design

Dots’ explains their “play beautiful” philosophy