Olipop founder Ben Goodwin spends his evenings mixing microbiome-friendly formulas for his next viral sensation. 


The 38-year-old co-founder of $200 million Olipop is a college-dropout-turned DJ. Here’s his daily routine

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Olipop’s 38-year-old founder reveals his daily routine


I dropped out of college with an awareness that I wanted to get into food and beverage. Entrepreneurialism. Dropping out of college was initially a bit nerve wracking. I literally had the conversation with my mom where she was worried I was going to be flipping burgers for the rest of my life, which obviously has not come to pass, which is awesome. Hi, I'm Ben Goodwin. I am the CEO co-founder and formulator for op. So I wake up typically around 630 this sounds a bit pretentious, but I do then click the sauna on, on my sauna app because I have a sauna that I built in my house, which I'm very excited about. That takes about 30 minutes to warm up. Then I fill a big canister of water with electrolytes and lemon juice and a little creatine. And I go down to the sauna. I stretch in the sauna for like 2025 minutes. Uh get like a good sweat going. And then I go over to my cold plunge, which I also built like 15 year dream for me to have a sauna and a cold plunge at my house. I usually eat about two meals a day, plus a couple of snacks. Just kind of depending on how the day plays out. Actually, at about 15, I went vegetarian because I wonder what factory farms are. And I was, like, not going to deal with that. I used to do intermittent fasting. I'm experimenting with getting some protein in before my coffee. So, in an ideal world I'll have a couple of hard boiled eggs, which is very exciting. And then I'll have some coffee. If I can swing it, I'll get some cold brew. It's my favorite. I probably then go through an arc of drinking too much coffee. As I start my day meetings, I'm ramping up into work during that like 7 to 8 AM window where maybe I'm checking on my schedule and I'm seeing if there's any kind of emergencies. Is there anything any prep that needs to happen? Typically, I try not to actually get on the phone, pre 88 AMI typically work from my house. Uh Actually our whole company is remote. It was always remote since its inception. And we started getting some kind of feedback from some of our friends and investors. You really, really need an office. And so we kind of my business partner and I begrudgingly, we're considering it and then COVID hit and we're like, oh no, we can't have an office. So we built a remote company. We built a remote culture that usually runs until about, uh, I don't know, oftentimes anywhere from like, 5 to 7 is where that might stop. They'll have a snack or a bit of lunch during the day and then in the evening it will kind of go 11 of a couple of directions. So every other day I exercise. Um, I have a home gym that I built and I have a health coach that tells me to do a bunch of really difficult things. I really wish that I was the dude that woke up at five. Like, I really, really wish that ironically, when I'm traveling, I'm actually much more likely to use the hotel gym in the early part of the day. But at home because I have this whole sauna routine in the morning, which I love, I don't really get the time for both. So for me, my exercise actually tends to come in the later part of the day. So if I'm ending my calls, let's call between five and seven, maybe I do like 30 minutes of downtime and then I throw, you know, my shorts on and whatever. And then I get down to my gym on the other days. Uh, depending on what needs to happen. I might actually go into the lab and formulate so oftentimes because actually, like being the CEO of the business is so time consuming, I'll actually have to get a lot of my formulation done on nights and, and sometimes weekends and then some days I'm in a really lucky nexus where calls kind of taper off. I don't have to formulate and I just try to, I try to relax. If it's humanly possible, I might even play some video games or hang out with my girlfriend or, you know, just do, just do something because relaxing is underrated. I may even get crazy and go back in for another sauna and cold plunge. So if I'm doing son and Cold pledge in the evening, I end on sauna. So I'm not all jittery trying to go to sleep. I typically go to bed somewhere between 10 and 11. Historically, I've been actually very bad at getting enough sleep. I aim for at least seven hours sleep. I've got this little A ring that actually tells me how good I've been sleeping some mornings, I'm really excited by the news. Some mornings, not so much, but that's kind of generally what I'm aiming for. I definitely like to splurge on high quality food, going out to night dinner or getting high quality food for the house. I do like to splurge on those things.