Name: Testing sitemap video
Uploaded: 2014-12-19
Duration: 2 min 18 s
Description: Testing sitemap video

[ MUSIC ] And you have some pillars here at Disney, three guiding principles, can you kind of briefly explain what they are? Yes. We have three strategic priorities as a company. The first and probably the biggest is to embrace story telling and creativity. In our case creating high quality branded content. We have such great brands as a company. From Disney to ESPN and ABC and Marvel and Pixar and Lucas Film for Star Wars that we believe the best way to create value for our shareholders is to tell great stories under those brand banners or umbrellas. So that's where we invest most of our time and most of our capital. The second and, but almost as important by the way ,. Is the use of technology, and we use technology in different ways. I'd say the most important is to tell our stories better. Technology is the friend of the storyteller, because it gives the storyteller tools to tell the story even better, and the stories that we tell are told in multiple form from movies to t. v. shows to. Theme park attractions and technology is playing more and more of a role. Another reason to use or embrace technology is to distribute far more ubiquitously or broadly. We have these great tools today to reach more people in more places at more times. Mobile technology, a great example of that. Lets use them lets be at the forefront of all of that change so that we can reach more people with the stories that we tell we also use technology to get closer to our customers one of the great things about technology today is that it provides us the tools to know who our customers are. To hear what our customers want, what they like, and to improve the experiences that we have with them using the data that we glean from the experiences that they have. And that's a great opportunity, not just for the customer, but obviously for the company. And then the third pillar is growing internationally. We've [ INAUDIBLE ]. International Footprint is a company dating all the way back to Walt Disney's day. But we have decided that we have opportunities to grow that footprint. To not just be basically broad in, in a variety of markets around the world, but to deeply penetrate those markets. And one great example of that is what we're doing in China today. Particularly with the construction of Shanghai Disneyland. [ MUSIC ]