Name: Starbucks
Uploaded: 2014-09-05
Duration: 1 min 43 s
Description: Starbucks

As Starbucks looks to expand it's ever growing retail business the company's deciding it's best bet is to head in two directions. First Starbucks is setting it's sights on an upscale experience with the introduction of it's 15, 000 square foot Starbucks Reserve roastery and tasting room. The company says the retail location will feature roasting, coffee education, and increased availability of their fast- growing highly successful. Small lot Starbucks reserved coffees. Starbucks reserve is the company's premium line of rare small batch coffee varieties. By creating this dedicated space the coffee company says it will be able to double its roasting capacity. In other words Starbucks will be able to offer up more of its. Small batch limited run coffee's. USA Today quotes a company spokesperson who said the coffee company hasn't yet decided what its reserve menu will be. On the other end of the spectrum Starbuck's says it will also be focusing its attention on smaller alternatives. Alternative store footprints. The Wall Street Journal notes these smaller stores will have a narrower menu allowing the location to focus on speed and convince. The outlet says Starbucks is expected to rely heavily on it's digital payment and mobile ordering services. The company says there's money to be made from drive through stores because sales growth has been higher than average at these locations. Fortune suggests the company is preempting the retail and in- store traffic declines larger companies are currently experiencing. Wal- Mart and Best Buy have opened smaller stores in recent years. It is noticeable Starbucks is thinking about how it can bolster sales at stores that are meant to serve customers at a faster pace the company is on track to bringing 1, 600 new locations by fiscal year 2015.