Name: Seventh Generation Is Sold to Unilever
Uploaded: 2016-09-19
Duration: 1 min 37 s
Description: After telling Fortune in May it intended to stay private

You mentioned you're a private company, and you intend to stay private. Is that right? Indeed, yeah. We love being a private entity that can think, our name is seven generations. We think long term. There's a lot of talk about that short- term capitalism versus long- term, these days. Absolutely, and we gotta make better decisions for the long run and being private helps us do that. And you also have this interesting venture arm Female: That is investing in and buying up companies in it's own right. Tell me a little bit about that. Male: That's right. We've got seven generations of great national brand today. We've got an amazing team and we said why can't we help other Mission driven natural brands become mainstream. We know how to do it we've got the team, so lets partner with them. So, we did that. We acquired a brand called Bobble, which is a filtered water bottle company. Americans consume 36 billion with a b, single serve water bottles every year. And 70 % of those wind up in land fill. There's a better way. So we're trying to change it in water. We think we can do that in other categories and you'll see us expand and partner with other brands over time. And Al Gore is an investor in that. Is it right? That's correct. Al Gore has a fund called Generation Investment Management. Of which he is a partner and they joined us as long term investors a few years ago. And what's he like as a partner? Terrific. Incredibly insightful. Supportive. He came up and joined us in Burlington, Vermont. Gave a wonderful discussion on climate change. Met every one of our team. Shook everyone's hand and did a town hall. It was lovely he's a great partner.

Seventh Generation Is Sold to Unilever

After telling Fortune in May it intended to stay private