Name: Samsung CMO: This Is the Future of VR
Uploaded: 2016-06-09
Duration: 2 min 24 s
Description: Marc Mathieu explains.

We really think that it's up to all of us, to all of you, to define what this medium will be, and we often say there are at least 3 Cs of VR. I believe there are more than 3. VR is reinventing creativity, which is I guess what we saw with Vice, what we were trying to document. Communication, the way people will pose their stories, share their stories On medium like YouTube and Facebook. And also commerce, the way Six Flags reinvents even their business model, their rides with VR. Another one I really like is the Sea of Compassion. I really think that what, for instance, Charity: Water or Tom's Shoes are doing, creating virtual reality experience that enable you to really feel what it's like Not to have access to potable water and to have to walk to a well every day as a nine year old girl. To really fetch dirty water, bring it back to your village and so on and the joy that it is when suddenly you have access to a well. And so they're using this to do, guess what? To raise more money, to pursue their mission as a social pursuit as a no profit. Which is amazing. So, lots of other opportunities, and again, it's up to all of us to define them. This morning I was in a In an internal meeting where somebody was sharing how, I think in Germany, we've actually created a VR experience for people to fight their fears. So a lot of us have fears of public speaking, fears of heights. And I promise, if you are on a VR experience On a cliff, and you're told there is not even, here there is a gap. But there is solid ground in front of you, but you see the cliff. And the bottom of the cliff, 50 % of the people will not move and put their foot on the ground because you really believe. So it's a great way to Also, combat your own fears, and so on. So we're working on lots of it, but again our goal is more to accelerate the creation and the consumption, not to do it ourselves. So to facilitate that, to be a catalyst, if you will. Catalyst, if you will.