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Pernod Ricard's top shelf strategy

Name: Pernod Ricard's top shelf strategy
Uploaded: 2015-03-16
Duration: 2 min 42 s
Description: CEO Alexandre Ricard sits down with reporter John Kell to talk about how 'premiumisation' and the entrepreneurial spirit play an important role at Pernod Ricard.

March 17, 2015 15:43 PM UTC
- Updated November 05, 2019 15:24 PM UTC

CEO Alexandre Ricard sits down with reporter John Kell to talk about how 'premiumisation' and the entrepreneurial spirit play an important role at Pernod Ricard.