[ MUSIC ] So I had this instinct that because I work and advise retailers and businesses on consumers, that we were becoming more kinder in the way we were consuming in our world. The millennial generation are really thinking about what they're giving into their world A much nicer generation than our generation. So I've been looking at this program, looking at what Britain buys, what we earn. And what's come out is that people want experiences more, that we've had this huge kind of saturation of wealth and this global dominance of big brands and businesses that we've lost trust in and they've imploded. And invariably it's because they've been run with money vision and not with instinct and love and kindness. And actually selling to people what they might want or need. And what's come out of it is a generation that have just a belief that stuff Is not gonna be what they need in their life because there's absolutely no truth in it, there's no depth. So they're all graving experiences. So if you're getting behind any businesses look at ones that are going for experience and people that want you to do and be. Rather than buy which is a really beautiful place to be in and what I was saying to Jude is we never hear those messages. We hear the messages of what a bad world we're living in and how greed is at the heart of it. And I do think and I'm being very open here is what we've seen happening with the British home school scenario is that I call it the G spot's move, from that greed and gain into a going into a place with generosity and giving even if it is business is what you're selling, it's actually putting people at the heart of that. Because we'll always sell and we'll always buy, but how do we put people at the heart of that? And how do we actually give In a way that it's right for them, good for them, and good for the world. And it's just really fantastic. I wish I'd been in that place 30 years ago. And you can tell that by the way people are repulsed, basically, with what's happening with British Home Stores. Repulsive. That greed is no longer. Total greed, why do you need that much money? That's nothing. Let's be honest here, money do we all need? If you- How much do you need? If you had to think of you know, one thing that would improve women's lives by 2020, what would you do if you had a magic wand that would improve women's lives, what bit would you improve? Well I genuinely believe we need, what bit would I improve? I think Definitely maternity we have to sort out. I mean, beyond, I would think that no one should have to, I think you should be paid fully. I've just done it with two of my directors, I just paid them, and you see the love that comes back. They come in with a baby under their arm, they're breastfeeding, they hold meetings, you don't put a time scale. I do think it is one of the biggest things That stops women from taking that big leap, and it shouldn't do because the most important thing so much so many of us do is having children. And I would absolutely say to businesses, pay them while they're off. And then they'd have to work out how support and care gets given at home. That would be. I'd put women in politics That really has to happen. [ MUSIC ]

People Have Stopped Trusting Big Brands

And now want “experiences” instead of “stuff”
