Name: Nike CEO Hints At Apple Collaboration
Uploaded: 2014-10-23
Duration: 1 min 33 s
Description: Nike CEO Hints At Apple Collaboration

With the exclusion of each other, there are perhaps no two brands on the market right now as recognizable, popular, and successful as Nike and Apple. So, imagine if these two giants teamed up. For those looking for wearable tech that's significantly less nerdy than google glass and the apple watch, Nike CEO Mark Parker says, " Don't worry, it's on the way .". As the two companies plans to collaborate on, well, they're not really saying exactly. The form it takes is what's critical. You can go from very geeky kinda wearables today. We've seen all, all, seen some of those, too. I think what you'll see in the future are things that are more stealth, more integrated, more stylish and more functional. And the writer for Computer World says stealth and style are exactly what the wearable tech market is missing. Future wearable devices won't be so primarily as wearable devices, but as fashionable clothing. That happens to integrate a little connected intelligence. You sell connected clothing to geeks. You sell faction to everyone. Back in April Nike discontinued its relatively popular Nike Plus Fuel Band. The Fuel Band along with FitBit and Jawbone made up more than 97 % of the smartphone fitness tracker market in 2013. But based on the product being discontinued. And Nike essentially firing its hardware division. Some assume there wouldn't be any Nike wearable tech in the near future. But if Parker is to be believed there is more on the way. He also said in his interview. I'm actually quite bullish on our relationship with Apple. Technologically we can do things together that we couldn't do independently.